Snapchat has never been really keen to share analytics and insights. But now, in a partnership with Moat, the white ghost company will let advertisers how well their video ads perform.
The new viewability score is validated by Moat, an independent measurement firm. It already is accessible for select partners and should become widely available on June 5.
Snapchat did not really have a choice. The ANA and MRC have issued guidelines for whether videos warrant chargeable impressions and called for all social platforms to comply.
The MRC will not be auditing Snapchat directly, but as a certified independent measurement agency, Moat will be audited.
As a reminder, the MRC guidelines require two continuous seconds of viewability for an video impression to be chargeable. Facebook and its 3-seconds is aligned, Snapchat was not until now, as the platform has been counting video views upon opening (read: What Counts As A Video View On Social Media?)
Featured Image: Adweek
You might also like
More from Snapchat
Snapchat Rolls Out Headspace Meditations Mini App
Snapchat rolled out its first Mini app, this week. The Headspace Mini offers 3-4 minute guided meditation sessions on the platform.
Brands Can Now Have Their Own Profiles On Snapchat
Snapchat brand profiles will let some brands have their own profiles as part of a beta test, before offering it …
Snap Focus: Six Courses To Get Your Snapchat Ads Manager Certification
Snapchat's free Snap Focus course helps you master advertising on its platform and complete your Snapchat Advertising Essentials certification.
How To Use Snapchat’s Vertical Video Conversion Tool
Snapchat's Video Conversion tool lets you convert any horizontal videos you might have, and use them as ads in your …
Snapchat Introduces Minis, Third-Party Apps That Live Inside Chat
At Snap's Partner Summit, Snapchat debuted Minis, a collection of lightweight third-party apps that come to life inside the app's …
Snapchat Stops Promoting Trump’s Stories On The Discover Homepage
Snapchat has announced it will no longer promote Donald Trump's Stories on its Discover homepage. His public account won't be …
Snapchat Creates New AR Experience In Collaboration With Damien Hirst
Snapchat has announced a new augmented reality lens created in collaboration with world-renowned British artist Damien Hirst.
The Entire Cast Of The Fresh Prince Of Bel-Air Reunites On Snapchat
The entire cast of long-running hit sitcom The Fresh Prince of Bel-Air reunited on Will Smith's original show on Snapchat.
Snapchat Begins Allowing Stories To Be Integrated Into Apps
Snapchat added App STories to the Snap Kit toolset for developers to begin incorporating Snapchat Stories into their apps.
