Delivery drivers, nurses, EMTs, doctors, grocery workers; Mattel honors the heroes of the pandemic with special-edition action figures.
Forget Captain America, Wonder Woman, and other Marvel superheroes. The COVID-19 pandemic has revealed the real heroes, those who are stepping up and protecting us all during this crisis. Of course, I am talking about healthcare workers, nurses, EMTs, and doctors, but also the delivery drivers and grocery workers who are keeping us fed while we are staying at home.
Mattel’s new special edition collection, #ThankYouHeroes, is a beautiful celebration of these heroes of the pandemic. The line consists of 16 action figures and five Little People Community Champions.
According to Mattel, these toys will be the first of several brand efforts designed to support today’s everyday heroes. All proceeds from the new line will go to #FirstRespondersFirst, an initiative created by the Harvard T.H. Chan School of Public Health, Thrive Global, and the CAA Foundation to support first responders.
“Whether these toys are given as a gift to recognize someone working on the front lines, or used as a tool to help children have conversations about how they are feeling, it is our hope that Fisher-Price toys, and play in general, can ultimately make these difficult times easier for both kids and adults,” said Chuck Scothon, SVP of Fisher-Price and global head of infant and preschool for Mattel, in a statement.
Mattel also recently launched Mattel Playroom, a free online resource for caregivers to help combat stay-at-home boredom.
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