Delivery drivers, nurses, EMTs, doctors, grocery workers; Mattel honors the heroes of the pandemic with special-edition action figures.
Forget Captain America, Wonder Woman, and other Marvel superheroes. The COVID-19 pandemic has revealed the real heroes, those who are stepping up and protecting us all during this crisis. Of course, I am talking about healthcare workers, nurses, EMTs, and doctors, but also the delivery drivers and grocery workers who are keeping us fed while we are staying at home.
Mattel’s new special edition collection, #ThankYouHeroes, is a beautiful celebration of these heroes of the pandemic. The line consists of 16 action figures and five Little People Community Champions.
Related | #SupportTheDoctors Because They Are The Real Superheroes
According to Mattel, these toys will be the first of several brand efforts designed to support today’s everyday heroes. All proceeds from the new line will go to #FirstRespondersFirst, an initiative created by the Harvard T.H. Chan School of Public Health, Thrive Global, and the CAA Foundation to support first responders.
“Whether these toys are given as a gift to recognize someone working on the front lines, or used as a tool to help children have conversations about how they are feeling, it is our hope that Fisher-Price toys, and play in general, can ultimately make these difficult times easier for both kids and adults,” said Chuck Scothon, SVP of Fisher-Price and global head of infant and preschool for Mattel, in a statement.
Mattel also recently launched Mattel Playroom, a free online resource for caregivers to help combat stay-at-home boredom.
You might also like
More from Lifestyle
K-Pop Fans Take Over #whitelivesmatter To Drown Out Racist Posts
K-Pop fans are showing their formidable social media power to drown out potential racist posts using the hashtag #whitelivesmatter on …
How To Support Black Lives Matter If You Can’t Afford To Donate
If you want to support the Black Lives Matter but are too broke to donate, there are alternative ways to …
LEGO Unveils 3,696-Piece Lamborghini Sián FKP 37
LEGO and Lamborghini have unveiled the much-awaited LEGO Technic Lamborghini Sián FKP 37 - a 1:8-scale replica of the Italian …
Nike To Drop ‘Be True’ Exclusive Air Force 1 For Pride Month
Nike will drop an exclusive Air Force 1 for Pride 2020, as part of its “Be True” collection that also …
You Can Now Pre-Order UNO The Office Edition
Mattel is dropping a new 'The Office' special-edition UNO card game, available in July. You can pre-order it now!
Porsche Design Reveals Special Edition 911 GT3 Soundbar
Porsche Design has revealed a brand new special edition of its 911 GT3 Soundbar Bluetooth speaker. Please welcome the Porsche …
BBC Together Lets You Enjoy BBC Content With Others Over The Internet
The BBC is launching a new tool that will let you watch or listen to BBC programming with your friends …
The Nike X Ben & Jerry’s Chunky Dunky Is The Sweetest Collab
In what must be the sweetest collab ever, Nike has revealed the release date for the SB Dunk Low x …
Headspace Is Now Free For Unemployed People In The US
After healthcare workers, Headspace is now extending its free premium subscription to everyone who has lost their job in the …
