Louis Vuitton has released a new mobile game with embedded NFTs, in celebration of the 200th birthday of its founder.
The worlds of fashion and gaming are coming closer together in an effort to capture the attention of a young, tech-savvy audience.
We had seen this recently when Gucci entered the metaverse and set up a fashion exhibition on Roblox, for example.
Related | This $2,890 Light-Up Speaker From Louis Vuitton Looks Like A Space Artifact
Now, Louis Vuitton is jumping in on the trend by releasing a mobile video game to celebrate its founder’s 200th birthday.
The game, dubbed “Louis: The Game,” stars the fashion house’s mascot Vivienne – a wooden doll adorned with the flower motif from the house’s monogram – taking the user on a journey through the brand’s history, reports Kurier.
According to the Austrian newspaper, the game guides players into a colorful world to complete various quests. The game launched on iOS and Android on August 4th.
Related | A Digital Gucci Bag On Roblox Sold For More Than The Real Thing
According to WWD, the game also features “embedded NFTs,” however, no additional details have been provided.
The fashion powerhouse has previously released a retro 16-bit style game in 2019, called Endless Runner.
The game was created to launch Virgil Abloh’s FW19 runway collection and is still available on Louis Vuitton’s website.
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