Louis Vuitton has released a new mobile game with embedded NFTs, in celebration of the 200th birthday of its founder.
The worlds of fashion and gaming are coming closer together in an effort to capture the attention of a young, tech-savvy audience.
We had seen this recently when Gucci entered the metaverse and set up a fashion exhibition on Roblox, for example.
Related | This $2,890 Light-Up Speaker From Louis Vuitton Looks Like A Space Artifact
Now, Louis Vuitton is jumping in on the trend by releasing a mobile video game to celebrate its founder’s 200th birthday.
The game, dubbed “Louis: The Game,” stars the fashion house’s mascot Vivienne – a wooden doll adorned with the flower motif from the house’s monogram – taking the user on a journey through the brand’s history, reports Kurier.
According to the Austrian newspaper, the game guides players into a colorful world to complete various quests. The game launched on iOS and Android on August 4th.
Related | A Digital Gucci Bag On Roblox Sold For More Than The Real Thing
According to WWD, the game also features “embedded NFTs,” however, no additional details have been provided.
The fashion powerhouse has previously released a retro 16-bit style game in 2019, called Endless Runner.
The game was created to launch Virgil Abloh’s FW19 runway collection and is still available on Louis Vuitton’s website.
You might also like
More from Lifestyle
The IKEA x Swedish House Mafia Record Player Is Finally Here
The long-awaited IKEA x Swedish House Mafia record player is finally going on sale next month.It will cost you $159.99 Related …
7-Eleven Has Launched Its Online Merchandise Shop: 7Collection
7Collection features apparel and accessories inspired by 7-Eleven and its products, such as Big Gulp and Slurpee.The new online marketplace is …
Kim Kardashian And Beats Introduce Special Edition Fit Pro Earbuds
Kim Kardashian's special edition Beats Fit Pro are now available at Apple stores.The earbuds come in three neutral colors, Moon, …
Street Fighter 6 Shows Off Its New Style With New Video Trailer
Street Fighter 6 will launch in 2023 but this new trailer by Capcom shows off the new more colorful gaming …
Still Looking For A PS5? You Can Request An Invite To Buy One On Amazon
You can now request an invite to buy a PS5 on Amazon. If you are chosen, you will receive a …
The Mandalorian Is Coming Back For Season 3
Disney announced at Star Wars Celebration that The Mandalorian Season 3 will debut on Disney+ in February 2023.It's been a …
Behold The Gucci X ŌURA Smart Ring
Available on May 26, the Gucci X ŌURA smart ting might be the first-ever Gucci ring that will make you …
Watch The First Eight Minutes Of Stranger Things Season 4 Right Now
Netflix has released the first eight minutes of Stranger Things Season 4 on YouTube. The show will debut on May …
Disney+ To Launch Cheaper Ad-Supported Plan By Late 2022
In a bid to expand its user base and reach profitability by 2024, Disney+ plans to launch an ad-supported tier …
