A Digital Gucci Bag On Roblox Sold For More Than The Real Thing

Some of Gucci’s digital accessories on Roblox are turning a huge profit for resellers in the game. The catch? These accessories are not NFTs.

Gucci recently launched Gucci Garden, its first experiential event on Roblox – a virtual installation inspired by the fashion powerhouse’s “Archetypes” event in Florence, Italy.

On May 17, the event featured a limited digital version of the “Gucci Dionysus Bag with Bee” bag for one hour – with over 400 users snapping it up for 475 Robux (roughly $6).

On cue, resellers started making the “limited edition” bag available shortly afterward, and things got really weird when the bag suddenly re-sold for 350,000 Robux (about $4,115).

Yes, you heard that right. Over $4k for a digital Gucci bag – almost $800 more than the real bag’s price of $3,400!

The sale naturally signaled players to frantically start buying random in-game Gucci items that they had previously overlooked, in the hope that any of them would then re-sell for a lot more. Players are now stocking up on any item which mentions the word “collectible” in its description.

Some of Gucci’s digital accessories on Roblox are turning a huge profit for resellers in the game.

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And here is where it gets even weirder. As Reddit founder Alexis Ohanian pointed out on Twitter, the earnings from the resale of virtual items are not transferable off-platform – unlike when NFTs are auctioned, so it’s really a mystery what the seller will do with all those Robux.

A Gucci bag in Roblox resold for 350,000 Robux or roughly $4,115. The same purse IRL costs $3,400.
Remember: this Roblox purse is not an NFT and thus has no value/use/transferability outside the Roblox world-yet it's worth more than the physical one.
Watch this space. pic.twitter.com/m4WjfC1Eq1
— AlexisOhanian.eth 7️⃣7️⃣6️⃣ (@alexisohanian) May 24, 2021