The UK’s biggest fashion event of the year has officially left the building.
While BFC is celebrating their successful event, LFW SS16, the designers are biting nails to see who came out on top and who was a flop.
Now I’m no fashionista, so I won’t be weighing in on any collection verdicts, in fact, I will be bypassing fashion entirely to talk social media and crunch some numbers.
Who was the most talked about designer? Which campaigns were a hit? And who got left in the dust?
Also Read: Tumblr as a Fashion Designer
This year LFW was all about innovation. From the designs, to the catwalk, to you bet, social media. LFW SS16 was BIG season for the social media industry, featuring some big industry firsts!
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Courtesy of Kameleon, here are a few of the notable social media campaigns:
1. Topshop paired with Pinterest to give us “Pinterest Palettes”, an app that pulls colors from your current boards and matches them to the latest Topshop trends and available pieces.
2. Burberry and Snapchat collaborated to bring Burberry’s SS16 collection to their 100 million followers a full 24 hours before the show went live.
3. House of Holland teamed up with Visa to make their show as hands on as possible for his audience allowing them to buy his pieces on site via a microchipped ring for Visa’s contactless payment app.
4. Louis Vuitton presented their Series 3 line allowing his audience access to social media exclusive items that we initially not for purchase via an Instagram style shot.
5. While virtually all brands took advantage of the real time broadcasting app, Periscope at this year’s SS16 show, Hunter Boots & Periscope teamed up to broadcast their #beaheadliner campaign that featured live musical performances from Tropics, Oscar and Fear of Men on the app for a full on LFW experience.
The REAL competition this season was on Twitter. According to Social Bakers, Burberry took the cake during the LFW Winter/Fall show that took place in February with nearly 40,000 interactions during fashion week while Vivienne Westwood followed at 12,000.
This season, I crunched the numbers of 4 prominent designers; Topshop, Vivienne Westwood, Burberry and Hunter Boots, and judging by the graphs below, there is definitely a clear winner.
I think its safe to say Burberry clearly stole the show. The same can be said of the daily interactions as well.
As I said, these facts do not negate the great designs from all collections, just simply who this season rocked the Twitter sector.
In conclusion, I would like to pass along a congratulations to all the designers, models and sponsors on a successful LFW SS16 show. I know I will be looking forward to the Fall/Winter Show in the Spring!
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