Liam Neeson, the gravelly-voiced actor has come long way from his first steps on the screen in 1978’s Pilgrim’s Process… You can’t but ignore his recent tough-guy image. As the meme goes, wherever you are, “he will find you… and kill you”.
The ad is part of the promotion for the new film and it takes advantage of the professional social network in a way never seen before. Who would have thought that LinkedIn is a place for a movie ad, no less for an entire social campaign for a movie. Imagine trying to convince your client to sign off on it…
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Either way, the place for people to share and promote their skills, is LinkedIn, so I am not going to make fun of the idea. After all, it’s a gutsy move and the implementation also counts. Liam Neeson ( aka Brian Mills) has a very special and sought-after set of skills, and he is out there looking to endorse yours.
Brian Mills has the skills… contract negotiation, international relations, transportation logistics, multiparty conflict resolution, the recovery of valuable assets… he obviously shows us in the trailer for Taken 3… on LinkedIn. What are yours skills? Are you ready to showcase them to the world? If you are the lucky one, Brian Mills will review and endorse “your particular set of skills”.
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