You’ll have to see it to believe it and to understand my explanation below, but what they’ve done in this campaign is super cool and have added a level of interaction to YouTube as a platform that I personally haven’t seen in a while. So, what’s so special about it?
Also Read: Build your own Mercedes-Benz on Instagram
Well, for one, it’s a social media campaign that advertises two models of the same car, one in full antithesis to the other (the family car vs the getaway car) by telling a similar but yet opposite story – a kind of black and white story… day and night.
While watching “The Other Side” you simply press R at whatever point you want and a whole new side of life appears.
Wieden + Kennedy London explained on their blog:
[quote]We wanted people to feel Honda’s other side as well as see it (…) so we dreamt up a technique that brings together both narratives through a simple interaction.[/quote]
Whatever the case, I really think they nailed it. What do you think?
- A New App That Helps Identify Vulnerable People
- Volkswagen: Do You #PoloTag?
- Discover The First Instagram Travel Guide
More from Creative Campaigns
Looking back in the year, apps had a rather successful yield poaching senior people hailing from the biggest fashion magazine …
According to reports, Instagram is testing a new "creator account" type with a small group of high profile individuals.
As part of the campaign for its new Ultraboost 19s, Adidas is allowing users on Snapchat to try on the …