Wow! That’s all I can say. I’ve just watched “The Other Side” a new YouTube campaign by Honda UK and Wieden + Kennedy London for the new Civic and the Civic Type R (the sporty version).
You’ll have to see it to believe it and to understand my explanation below, but what they’ve done in this campaign is super cool and have added a level of interaction to YouTube as a platform that I personally haven’t seen in a while. So, what’s so special about it?
Also Read: Build your own Mercedes-Benz on Instagram
Well, for one, it’s a social media campaign that advertises two models of the same car, one in full antithesis to the other (the family car vs the getaway car) by telling a similar but yet opposite story – a kind of black and white story… day and night.
While watching “The Other Side” you simply press R at whatever point you want and a whole new side of life appears.
Wieden + Kennedy London explained on their blog:
[quote]We wanted people to feel Honda’s other side as well as see it (…) so we dreamt up a technique that brings together both narratives through a simple interaction.[/quote]
Whatever the case, I really think they nailed it. What do you think?
You’ll need to be on YouTube to enjoy the experience, so go see “The Other Side” for yourself at Honda Video… :-)
Related Stories:
- A New App That Helps Identify Vulnerable People
- Volkswagen: Do You #PoloTag?
- Discover The First Instagram Travel Guide
You might also like
More from Creative Campaigns
WhatsApp Plans To Introduce Usernames
WhatsApp could soon introduce usernames and move away from using phone numbers as the core identifier for users. Your phone number …
Instagram Introduces Search Ads Via Its Marketing API
Instagram Search Ads are now available to all advertisers via the Instagram marketing API. Just two months after it began to …
TikTok Begins Testing Tako, Its Own AI ChatBot
TikTok Tako is a new AI chatbot that could “radically change search and navigation” in the app. News of the test …
Twitter Now Publicly Shows Who You Are Paying To Subscribe To
Twitter added a "Subscriptions" button to the user profile that lets anyone see who you are paying to subscribe to. Ever …
The Simpsons: Ned Flanders’ Assassin Sneakers Comes To Life
RETRO Clothing brought the infamous Ned Flanders Assassin Sneakers to life, Homer style. If there is one pair of sneakers that …
MissJourney AI: Fighting Biased Gender Stereotypes
Missjourney is an AI tool that generates images exclusively of women, from CEOs to leaders, superheroes, doctors and engineers. TEDxAmsterdam Women …
Google Product Studio Lets Merchants Create Product Imagery With Generative AI
Google is launching Product Studio, a new tool that lets merchants create product imagery for free, using generative AI. Google Product …
Venmo Is Launching A Teen Account And Debit Card
Venmo, the digital wallet app, is introducing teen accounts, a new service allowing parents to open an account for children …