Wow! That’s all I can say. I’ve just watched “The Other Side” a new YouTube campaign by Honda UK and Wieden + Kennedy London for the new Civic and the Civic Type R (the sporty version).
You’ll have to see it to believe it and to understand my explanation below, but what they’ve done in this campaign is super cool and have added a level of interaction to YouTube as a platform that I personally haven’t seen in a while. So, what’s so special about it?
Also Read: Build your own Mercedes-Benz on Instagram
Well, for one, it’s a social media campaign that advertises two models of the same car, one in full antithesis to the other (the family car vs the getaway car) by telling a similar but yet opposite story – a kind of black and white story… day and night.
While watching “The Other Side” you simply press R at whatever point you want and a whole new side of life appears.
Wieden + Kennedy London explained on their blog:
[quote]We wanted people to feel Honda’s other side as well as see it (…) so we dreamt up a technique that brings together both narratives through a simple interaction.[/quote]
Whatever the case, I really think they nailed it. What do you think?
You’ll need to be on YouTube to enjoy the experience, so go see “The Other Side” for yourself at Honda Video… :-)
Related Stories:
- A New App That Helps Identify Vulnerable People
- Volkswagen: Do You #PoloTag?
- Discover The First Instagram Travel Guide
You might also like
More from Creative Campaigns
These Face Masks Can Place Your Burger King Order For You
In Belgium, customers can obtain customized Burger King face masks that can place their favorite order without the need to talk.
adidas Announces The New ZX 5000 National Parks
The adidas ZX 5000 National parks will drop on August 21. The release is part of a series of 26 new …
Twitter Finally Launches Its New Rebuilt API
Twitter has finally made its v2 API available to developers - totally rebuilt for the first time since 2012.
The World’s Last Blockbuster Location Is Now An Airbnb
The last Blockbuster location is closing its doors. But before it does, it is offering its space as an Airbnb …
Pinterest Announces Updates To Its Inclusive Beauty Search Feature
Pinterest is updating skin tone ranges in its inclusive beauty results search feature, and opening its AR Try on feature …
GIPHY Backdrop Lets You Create Animated Virtual Backgrounds For Your Video Calls
GIPHY has launched GIPHY Backdrop, a new tool that lets you create your own animated virtual backgrounds for video calls.
Twitter Is Rolling Out Its Reply-Limiting Feature Globally
Twitter is making its reply-limiting feature available to all users. It gives you complete control over who can reply to …
Coming Soon: The New Paris Saint-Germain Air Jordan 4
Paris Saint-Germain and Jordan brand will launch a new Air Jordan 4 collaboration with a surprising look on September 1.
TikTok Announces First Recipients Of Its $1B Creator Fund
After announcing its $1 billion Creator Fund earlier this month, TikTok has announced the first creators to receive funding.
