Wow! That’s all I can say. I’ve just watched “The Other Side” a new YouTube campaign by Honda UK and Wieden + Kennedy London for the new Civic and the Civic Type R (the sporty version).
You’ll have to see it to believe it and to understand my explanation below, but what they’ve done in this campaign is super cool and have added a level of interaction to YouTube as a platform that I personally haven’t seen in a while. So, what’s so special about it?
Also Read: Build your own Mercedes-Benz on Instagram
Well, for one, it’s a social media campaign that advertises two models of the same car, one in full antithesis to the other (the family car vs the getaway car) by telling a similar but yet opposite story – a kind of black and white story… day and night.
While watching “The Other Side” you simply press R at whatever point you want and a whole new side of life appears.
Wieden + Kennedy London explained on their blog:
[quote]We wanted people to feel Honda’s other side as well as see it (…) so we dreamt up a technique that brings together both narratives through a simple interaction.[/quote]
Whatever the case, I really think they nailed it. What do you think?
You’ll need to be on YouTube to enjoy the experience, so go see “The Other Side” for yourself at Honda Video… :-)
Related Stories:
- A New App That Helps Identify Vulnerable People
- Volkswagen: Do You #PoloTag?
- Discover The First Instagram Travel Guide
You might also like
More from Creative Campaigns
The Air Jordan 5 ‘What The’ Are The AJs You Will Want To Own
The Air Jordan 5 'What The' is taking the AJ5 where no AJ5 has gone before. This is a sneaker …
Harley-Davidson Unveils The Serial 1 Electric Bike
Harley-Davidson has unveiled its first electric bike, named after 'Serial Number One,' the company's earliest-known motorcycle from 1903.
You Can Now Go Live For Up To 4 Hours On Instagram Live
Instagram announced it's increasing the time limit for live streams to 4 hours, letting creators run longer live events without …
Netflix Is Working On A Live Action Assassin’s Creed Series
Netflix and Ubisoft are teaming up to produce a live-action series of Assasin's Creed.
Far Beyond Fashion: Leveraging Pinterest Influencers
Pinterest influencers can help promote your business thanks to its friction-less approach during the acquisition process.
These Scary Places Can Get Your A Free Whopper
In the US, Burger King is encouraging you to drive by the abandoned sites of its competitors in order to …
Pinterest Is Getting An iOS 14 Widget
Happy Pinners can now set up a Pinterest iOS 14 widget on their iPhone home screens.
You Can Now Scan Food And Wine Labels On Snapchat
Snapchat is expanding its visual search features with the ability to scan food and wine labels and get information about …
Chrome OS Is Finally Getting A System-Wide Dark Mode
Dark mode, one of the most requested features on Chrome OS, is now available through the Flags menu on the …
