Facebook is rolling out a new Community Management course on Blueprint, which is free to join for everyone.
Community management is too often forgotten as one of the key success factors on social media. No matter how good your content is, or how amazing your brand and products are, you cannot win on social media if you don’t take the time to engage with your community.
Community management is also a task that is too often left in the hands of untrained employees. Despite its obvious nature, there are basics that anyone handling community management on your social media profiles should know.
Today, Blueprint, Facebook’s business education program, is rolling out a new course dedicated to learning community management on Facebook. The courses are designed for everyone, including agencies, brands, non-governmental organizations and nonprofits.
What you will learn:
- Define and establish a community: Building an online community, community goals, and community guiding principles.
Develop community strategies and processes: Best practices for managing audiences, tapping into the platform, building a brand, launching effectively, building and supporting your team, and nurturing strong partnerships, as well as developing efficient operational workflows.
Make strategic content decisions for a community: Serving up relevant content, keeping track of trends, and planning goal-driven activities.
Engage and moderate a community: Understanding the onboarding process for new members, community operations, member-to-member connections, engagement tactics, community standards, and terms of service, as well as safely and thoughtfully handling crises and conflicts.
Measure and analyze community success: Content performance, feedback collection, data reporting, and sustainability.