Instagram is rolling out a new feature allowing users to share links to entire Stories, giving brands better options to promote their Stories.
Instagram is bringing a new feature to Stories that will help people bring more awareness and engagement to their Stories. The feature, spotted last week by Lindsey Gamble, gives users a new “Share Link to Entire Story” option in addition to ones already available to users in the app’s ‘More’ menu below a story.
.@Instagram's 'Share A Link To Your Story' and 'Promote' (for Stories) features are now available. https://t.co/tDgkjB9ynH#Instagram #InstagramStories #SocalMediaNews pic.twitter.com/7PC0LcsW9Y
— Lindsey Gamble (@LindseyGamble_) January 26, 2019
The idea to provide links to specific Stories is not new, as Snapchat rolled out the feature last year as well. It’s just surprising that Instagram took so long to copy it.
Business accounts also get the option to “Promote” their Stories through the next option on the menu. It allows brands to make their Stories go further by helping them drive traffic to their websites, send people to their profile, or get people to DM them in Direct. With the option, brands can increase their reach on Instagram by promoting their story beyond their current followers.
Instagram appears to have rolled out option to ‘Promote’ Stories
– First spotted being tested last year https://t.co/WtVxucKBus
– New version adds ability to drive audience to direct messages
h/t @LindseyGamble_ pic.twitter.com/LinaXy5Qtj
— Matt Navarra (@MattNavarra) January 26, 2019
Both the ability to share an Instagram Story as a link, and the new Stories “Promote” option were being tested late last year, but now it seems that Instagram is starting to roll them out to users.
More from Instagram
4 Tips To Help You Plan Your Holiday Content Calendar On Instagram
With the holiday season just around the corner, here are some tips to help you plan your holiday content calendar …
Instagram Is Testing A New ‘Invites’ Sticker In Stories
According to reports, Instagram is testing a new event Invites sticker to help you invite people to your events with …
7 Instagram Post Ideas To Showcase Your Business’ Personality
Here are 7 post ideas to help you showcase your business' personality on Instagram and to help your audience engage …
