Instagram announced that it is now allowing users to share content from IGTV in their Stories. The platform is also testing the ability to promote Stories.
Facebook really believes that Stories is the social sharing format of the future. Apart from constantly developing its own Facebook Stories, adding new features all the time, it’s really going full throttle with Instagram Stories, that are far ahead, both in terms of features and MAUs. It’s clear that video – a high-demand medium – will help Stories go much further. Therefore, Instagram is now adding a new way to share IGTV content in Stories.
According to a new Instagram announcement. all you have to do is tap on the paper airplane icon at the bottom of the video you want to share. When others see your story they can simply tap the preview to watch the full IGTV video.
Now you can share your favorite IGTV videos to your story. Tap the paper airplane at the bottom of the video you want to share. When friends see your story, they can tap the preview to watch the whole video in IGTV. pic.twitter.com/oaatUoOqZY
— Instagram (@instagram) November 1, 2018
It’s been a few months since IGTV launched and it hasn’t really become very popular yet. Therefore, Instagram is banking on using Stories – a feature many users take advantage of – to spread IGTV content. It’s growth hacking 101: Make it shareable, right? In any case, IGTV still faces a bit of an identity crisis as it wonders what exactly it is and why people need it.
In addition to the above, Instagram is also testing an option to promote Instagram Stories. Techcrunch has confirmed that the feature is currently available to some users. This comes just weeks after Facebook brought Stories Ads to all advertisers.
Instagram now lets you promote your Stories pic.twitter.com/ir3JEpw9IQ
— Matt Navarra (@MattNavarra) November 1, 2018
You might also like
More from Instagram
Facebook Temporarily Disables Some Messenger And Instagram Features
Facebook has temporarily disabled some Messenger and Instagram features in response to new rules for messaging services in Europe.
Instagram Lite Android App Rolls Out In India
After shutting down Instagram Lite last May, Instagram is now rolling out a new lite version of its Android app …
Instagram Live-Streams Now Support Up To 3 Guests In India
Instagram has added an option for users in India to invite up to three guests to join them on Instagram …
Instagram Fundraisers Can Now Be Published Directly In Feed
Instagram Fundraisers will soon be available to create and share fundraiser events for nonprofits directly in Feed.
Instagram Brings Keyword Search To Six Countries
Instagram is upgrading search on its platform, letting users in six English-speaking countries make keyword searches.
Facebook Messenger And Instagram Add Disappearing Messages Feature
Facebook has announced a new 'vanish mode' on Messenger and Instagram that lets you send spontaneous messages that disappear automatically.
Instagram Announces Exclusive Post Malone Show On Watch Together
Instagram announced new show series with Post Malone - exclusively on Messenger and Instagram through Watch Together.
Instagram Adds Reels And Shop Tabs To Its Home Screen
Instagram is updating the design of its home screen for the first time in years to give Reels and Shop …
Instagram Expands Badges In Live To More Countries
After testing badges as a way for creators to monetize their Live broadcasts, Instagram is now expanding the feature to …
