Instagram announced that it is now allowing users to share content from IGTV in their Stories. The platform is also testing the ability to promote Stories.
Facebook really believes that Stories is the social sharing format of the future. Apart from constantly developing its own Facebook Stories, adding new features all the time, it’s really going full throttle with Instagram Stories, that are far ahead, both in terms of features and MAUs. It’s clear that video – a high-demand medium – will help Stories go much further. Therefore, Instagram is now adding a new way to share IGTV content in Stories.
According to a new Instagram announcement. all you have to do is tap on the paper airplane icon at the bottom of the video you want to share. When others see your story they can simply tap the preview to watch the full IGTV video.
Now you can share your favorite IGTV videos to your story. Tap the paper airplane at the bottom of the video you want to share. When friends see your story, they can tap the preview to watch the whole video in IGTV. pic.twitter.com/oaatUoOqZY
— Instagram (@instagram) November 1, 2018
It’s been a few months since IGTV launched and it hasn’t really become very popular yet. Therefore, Instagram is banking on using Stories – a feature many users take advantage of – to spread IGTV content. It’s growth hacking 101: Make it shareable, right? In any case, IGTV still faces a bit of an identity crisis as it wonders what exactly it is and why people need it.
In addition to the above, Instagram is also testing an option to promote Instagram Stories. Techcrunch has confirmed that the feature is currently available to some users. This comes just weeks after Facebook brought Stories Ads to all advertisers.
Instagram now lets you promote your Stories pic.twitter.com/ir3JEpw9IQ
— Matt Navarra (@MattNavarra) November 1, 2018