According to a patent application by Facebook, Instagram may soon let you add links to your captions… for a price!
One of the most requested missing features, and annoyance to countless social media marketers, is the ability to add links to Instagram captions.
While Instagram lets verified profiles and those with over 10k followers add links to their Stories, the only way to deal with the problem of no links in captions is to add “link in bio” to the caption and use a link service like Linktree to do the rest.
However, the discovery of a patent application filed by Facebook Inc. back in 2016, may change all that.
Related | Instagram Adds Suggested Posts And Ads After ‘You’re All Caught Up’
The document – discovered by Mike Murphy, Editor at the Protocol – shows that Instagram may soon let you add links to your captions, but for a price. As detailed in the application, “If the online system detects the text content of the of the caption includes a string of link text identifying an address, the online system prompts the posting user to pay a fee in exchange for generating a link based on the link text.”
In other words, Instagram will detect a link within a caption and show a pop-up asking for payment to activate it. The patent application sets the price at $2, but this is unlikely to be the actual price.
The price isn’t the most important mystery in this story, though. The question on all our minds is whether Instagram will even roll out this feature.
Related | FREE Line Breaks Tool For Instagram Posts, Captions, And Bios
In any case, it could prove to be a great revenue driver for Instagram, and it will also make many social media marketers VERY happy. Watch this space.
You might also like
More from Instagram
How To Create Instagram Notes (And Delete Them!)
Instagram Notes are a new feature launched by Instagram that allows users to share posts containing only text and Emojis.Instagram …
Instagram Reels: Do Longer Captions Lead To More Engagement?
Do longer Instagram Reels captions generate more engagement? Amanda Wood, Senior Social Marketing Manager at Hootsuite, and her team find …
Instagram Testing New ‘Nudity Protection’ Feature
According to reports, Instagram has started to test a new 'Nudity Protection' feature to protect users from unwanted nude content.
Does Boosting Instagram Posts Increase Profile Reach And Engagement?
Does boosting your Instagram posts lead to increased profile reach and engagement? This month, Amanda Wood, Senior Social Marketing Manager …
Instagram To Test Full-Screen Photos
Instagram continues to focus on full-screen content, getting ready for a global test of "ultra-tall" photos in feed.The news was …
You Can Now Pin Up To 3 Posts To The Top Of Your Instagram Profile
Instagram will now let you pin up to three posts to the top of your profile page, including Reels, giving …
Amber Alerts For Missing Children Are Coming To Your Instagram Feed
Instagram is rolling out a new Amber Alerts functionality to bring missing children alerts into your feed.On Wednesday, Instagram announced …
Instagram Celebrate @Shop With An NYC Pop-Up Store
To celebrate its 3rd birthday and hitting 1 million followers @shop will launch an exclusive pop-up store in NYC.Instagram launched @shop …