Weeks after Twitter announced it, Instagram is now looking into changing the order in which posts appear on our feeds. No more chronological order. Your feed will soon be ordered to show the images that Instagram believes you will care the most about.
In a blogpost Instagram explained that people miss on average 70% of their feeds because, as the platform grew it has become harder to keep up with everything that our friends share.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
To change this, and help us keep up with the posts we care about the most, Instagram is testing a new order on the feed, that will push up the content that the platform believes is important to us. This will be based on an algorithm that calculates the likelihood that we will be interested in something based on our past interactions with content, our relationship with the person posting it, and the timeliness of the post.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
For now, all the posts you would usually find in your feed, will still be there, just in a different order. But, in the future, Instagram may even decide to remove content from our feed, simply because it thinks it is not something we would care about. And that is not cool.
Instagram explained:
[quote]If your favorite musician shares a video from last night’s concert, it will be waiting for you when you wake up, no matter how many accounts you follow or what time zone you live in. And when your best friend posts a photo of her new puppy, you won’t miss it.[/quote]
Of course, I believe this will also create space for a new types of ads that will boost the chances of content, to feature on top of our feed. Remember that you read it here… when it suddenly appears in your ad manager a few months from now. The company says it will be testing the new timeline over the coming months, while listening to user feedback. I have an idea how that might happen…
Personally, I almost always scroll all the way down to the last photo I have seen, but that’s just me. What about you?
You might also like
More from Instagram
Instagram Introduces Search Ads Via Its Marketing API
Instagram Search Ads are now available to all advertisers via the Instagram marketing API. Just two months after it began to …
Instagram’s New Twitter Competitor Revealed
Instagram's rumored text-based Twitter competitor still does not have a name, but now we know what it might look like. The …
Instagram Now Lets Everyone Use GIFs In Comments
Instagram is now letting every user comment on posts and Reels with GIFs. I think we can all agree that if …
You Can Now Add Songs To Your Instagram Photo Carousels
Instagram says it is testing a new feature that lets users add songs to the photo carousels they share on …
Instagram Now Lets You Add Up To 5 ‘Links In Bio’
Instagram is rolling out a new feature for adding up to 5 'links in bio' - a feature doomed to …
Instagram Collaborative Collections Are The New Way To Save And Share Content With Your Friends
Instagram is introducing a new 'Save posts with friends' that lets you create a collaborative collection for you and your …
Meta Verified Service Goes Live In The US
Want to get the coveted blue verification checkmark on Facebook and Instagram? If you're in the US, now you can. …
Instagram Is Testing A ‘Top 3’ Sticker To Boost Engagement
According to reports, Instagram is testing a new Top 3 sticker for Stories, allowing users to highlight favorite accounts, places, …
Facebook And Instagram Start Selling Blue Checks With Meta Verified
Meta Verified will give you a blue check badge on both Facebook and Instagram, along with other benefits for $12 …
