Nike has been crowned as the most popular high street fashion brand on Instagram, ahead of Zara, H&M, Adidas and Forever 21.
To be honest, it is not much of a competition. Nike counts more than three times as many followers as any other high street fashion brand, according to a recent research from Iconosquare. In fact, with 72 million followers, Nike is the fifteenth most popular Instagram account in the world!
Retail fashion trend setters H&M and Zara respectively came second and third, Adidas takes the fourth place and Forever21 completes the top 5.
The visual character of Instagram has always made it the platform of choice for fashion brands. It is where trends are born and shared and where new influencers thrive. Although it has not yet fully developed its e-commerce capabilities, Instagram can rely on third party apps to help high street brands generate even more sales. But, keep in mind, Instagram’s main game is about awareness and inspiration.
Now, check out the latest posts from the top 5 high street fashion brands. Which ones do you follow?
You might also like
More from Instagram
A new sticker automatically transcribes speech in videos so you can automatically caption your Instagram Stories.
Facebook is making it easier for businesses to manage their presence across apps, letting them schedule Facebook and Instagram Stories.
Instagram like counts, should we show them or hide them? Instagram cannot decide, so now they will ask us to …
After launching IGTV ads in the US last May, Instagram is now expanding the feature to select creators in the …
Facebook confirmed reports it is building an “Instagram for Kids” for users under the minimum age for its flagship app.
Instagram is introducing new policies and features to limit interactions between teenagers on its platform and adults they don't follow.
Just in time for Pi Day over the weekend, Instagram released a new set of women in STEM-themed stickers.