Instagram may have unlocked an engagement booster: a new “secret” commenting feature that only appears after you have looked at a picture for more than 5 seconds.
Instagram, like most platforms, loves to introduce new “secret” features. It is a great way for companies to gather user feedback before officially announcing them. Some make the cut, and others, well, let’s say we never hear of them again.
For the past couple of weeks, Instagram has been testing a new commenting feature that aims to boost the number of comments on a post and start more conversations. It’s kind of a secret feature, as it only appears after you have been looking at a post for at least 5 seconds. Cool, right?
Now, before you go and try it for yourself, make sure you have the latest version of the app on your phone. Ready? Then scroll down to a photo in your feed and wait a few seconds… there it is… can you see it? A new “Add a comment” input box just appeared.
This is a very smart move by Instagram. If you spend more than a few seconds on a photo, it clearly has caught your attention, and this means that you are ready to engage.
I love it when big platforms like Instagram still look into smart growth hacking features to grow engagement.
What do you think?
You might also like
More from Instagram
How To Create Instagram Notes (And Delete Them!)
Instagram Notes are a new feature launched by Instagram that allows users to share posts containing only text and Emojis.Instagram …
Instagram Testing New ‘Nudity Protection’ Feature
According to reports, Instagram has started to test a new 'Nudity Protection' feature to protect users from unwanted nude content.
Does Boosting Instagram Posts Increase Profile Reach And Engagement?
Does boosting your Instagram posts lead to increased profile reach and engagement? This month, Amanda Wood, Senior Social Marketing Manager …
Instagram To Test Full-Screen Photos
Instagram continues to focus on full-screen content, getting ready for a global test of "ultra-tall" photos in feed.The news was …
You Can Now Pin Up To 3 Posts To The Top Of Your Instagram Profile
Instagram will now let you pin up to three posts to the top of your profile page, including Reels, giving …
Amber Alerts For Missing Children Are Coming To Your Instagram Feed
Instagram is rolling out a new Amber Alerts functionality to bring missing children alerts into your feed.On Wednesday, Instagram announced …
Instagram Celebrate @Shop With An NYC Pop-Up Store
To celebrate its 3rd birthday and hitting 1 million followers @shop will launch an exclusive pop-up store in NYC.Instagram launched @shop …