Instagram may have unlocked an engagement booster: a new “secret” commenting feature that only appears after you have looked at a picture for more than 5 seconds.
Instagram, like most platforms, loves to introduce new “secret” features. It is a great way for companies to gather user feedback before officially announcing them. Some make the cut, and others, well, let’s say we never hear of them again.
For the past couple of weeks, Instagram has been testing a new commenting feature that aims to boost the number of comments on a post and start more conversations. It’s kind of a secret feature, as it only appears after you have been looking at a post for at least 5 seconds. Cool, right?
Now, before you go and try it for yourself, make sure you have the latest version of the app on your phone. Ready? Then scroll down to a photo in your feed and wait a few seconds… there it is… can you see it? A new “Add a comment” input box just appeared.
This is a very smart move by Instagram. If you spend more than a few seconds on a photo, it clearly has caught your attention, and this means that you are ready to engage.
I love it when big platforms like Instagram still look into smart growth hacking features to grow engagement.
What do you think?
More from Instagram
Are You Ready For The Instagram Photo Booth?
Instagram appears to be testing a new feature that turns its Stories camera into an old-school photo booth.
Instagram Begins Enforcing Age Restrictions
Instagram has announced it will begin asking users for their date of birth to prevent underage people from joining and …
Instagram Is Testing Hiding Likes Globally Now
Instagram is expanding its test of hiding likes globally, despite first reports showing the negative impact for Creators.
