Instagram may have unlocked an engagement booster: a new “secret” commenting feature that only appears after you have looked at a picture for more than 5 seconds.
Instagram, like most platforms, loves to introduce new “secret” features. It is a great way for companies to gather user feedback before officially announcing them. Some make the cut, and others, well, let’s say we never hear of them again.
For the past couple of weeks, Instagram has been testing a new commenting feature that aims to boost the number of comments on a post and start more conversations. It’s kind of a secret feature, as it only appears after you have been looking at a post for at least 5 seconds. Cool, right?
Now, before you go and try it for yourself, make sure you have the latest version of the app on your phone. Ready? Then scroll down to a photo in your feed and wait a few seconds… there it is… can you see it? A new “Add a comment” input box just appeared.
This is a very smart move by Instagram. If you spend more than a few seconds on a photo, it clearly has caught your attention, and this means that you are ready to engage.
I love it when big platforms like Instagram still look into smart growth hacking features to grow engagement.
What do you think?
You might also like
More from Instagram
Leaked: Instagram Is Working On An AI Chatbot
Images leaked by app researcher Alessandra Paluzzi show that Instagram is working on an AI chatbot. According to the images shared …
Instagram Introduces Search Ads Via Its Marketing API
Instagram Search Ads are now available to all advertisers via the Instagram marketing API. Just two months after it began to …
Instagram’s New Twitter Competitor Revealed
Instagram's rumored text-based Twitter competitor still does not have a name, but now we know what it might look like. The …
Instagram Now Lets Everyone Use GIFs In Comments
Instagram is now letting every user comment on posts and Reels with GIFs. I think we can all agree that if …
You Can Now Add Songs To Your Instagram Photo Carousels
Instagram says it is testing a new feature that lets users add songs to the photo carousels they share on …
Instagram Now Lets You Add Up To 5 ‘Links In Bio’
Instagram is rolling out a new feature for adding up to 5 'links in bio' - a feature doomed to …
Instagram Collaborative Collections Are The New Way To Save And Share Content With Your Friends
Instagram is introducing a new 'Save posts with friends' that lets you create a collaborative collection for you and your …
Meta Verified Service Goes Live In The US
Want to get the coveted blue verification checkmark on Facebook and Instagram? If you're in the US, now you can. …
Instagram Is Testing A ‘Top 3’ Sticker To Boost Engagement
According to reports, Instagram is testing a new Top 3 sticker for Stories, allowing users to highlight favorite accounts, places, …
