Instagram last week announced new designs in Explore, bring you more ways to discover content that is relevant to your interests.
Instagram users go to Explore when they want to discover new content beyond that of accounts they follow, and Instagram is redesigning the tab to give them more to discover – photos, videos, products and now Stories as well.
With over 500 million people using Stories, Instagram now wants to help them interacting more with each other. So, within the next few weeks, the recently-redesigned Explore grid will start featuring Stories and will provide personalised Stories recommendations.
Announcing the changes in a recent blog post, Instagram explains that Explore will now also feature a “newly designed navigation bar” with links to IGTV, Shopping and topic channels tailored to users’ interests. IGTV and Shop are prominently pinned to the front of the navigation bar, “making it easier to find products and videos” from the brands and creators they love.
The whole idea is to bring more immersive IGTV and Shopping experiences to Explore and help people discover content depending on their interests.
Within the navigation bar, tapping on IGTV will show you IGTVs recently updated home featuring a browsable “personalized feed of recommended videos” from the creators “you follow or may want to follow.”
Tapping on Shop gives you access to various category filters within the navigation bar that allows you to “browse specific types of products.” These include Beauty, Clothing, Home Decor and more. This feature started to roll out in the US late last week.
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