Brands can now bring interactive elements to their sponsored Instagram Stories with today’s rollout of poll stickers for Stories ads.
With over 500 million daily active users, Instagram Stories have become a hit for advertisers across the world. And 60% of brands are now using Stories to add interactive elements to their messaging, such as location, @mentions, hashtags and stickers. These are now finally becoming available to Stories ads too.
First of its kind, the poll stickers is now available for advertisers to use into sponsored Stories on Instagram.
To do so, advertisers must head over to the Ads Manager, select Instagram Stories as their only ad placement and check the box to “Add an interactive poll.” Once the creative is uploaded, advertisers can then fill in the details for the question they would like to ask.
In a blog post, Instagram said that 9 out of 10 beta campaigns including Poll stickers saw an increase in the number of 3-second views. Dunkin’ even saw a 20% lower cost per video view in its trial of the new feature, while Next Games drove 40% more app installs.
You might also like
More from Instagram
Instagram is bringing Reels Ads placements to its Marketing API, available on all current Marketing API versions - without an …
Ahead of the holiday shopping season, Facebook has announced daily Live Shopping experiences and the return of #BuyBlack Friday.
The app announced two new features that will inform users about outages and issues with their account status directly within …
Instagram announced it's merging IGTV and feed videos into a singular format - Instagram Video - with its very own tab.
Head of Instagram, Adam Mosseri, announced that it has paused the development of "Instagram Kids" to allow more research.
Instagram is reportedly working on a new feature to help you surface your favorite content within the feed.
Instagram is making its verification process simpler, clearer, and faster, with an improved application form, more news sources, and more.