Last week will stay in our minds as the week that found Instagram users finally being able to switch between accounts, without logging in and out all the time. However, it looks like the platform is now surprising us with some small UX changes as well.
Instagram seems to have has debuted a pop up functionality that helps users quickly share, comment and generally interact with images, when browsing a specific user’s profile. To activate this new feature you need to tap and hold on an image on the profile of a user. Then, by scrolling up, you will see a secondary menu appear which prompts you to comment, link or share the image privately.
Using Apple’s 3D touch functionalities, Instagram wants to make sure that interactions and engagement with content are easier, more intuitive, and that loading times are cut down. Moreover, the simulation of 3D touch on earlier devices – such as iPhone 5s – ensures that the platform offers the same experience, regardless of hardware.
What do you think of this little upgrade? Have you seen it before?
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