IGTV one-minute previews will begin showing up in your main Instagram feed, as the platform’s latest push for its long-form video feature.
Instagram introduced IGTV more than 6 months ago now. And since then, the company has tried everything to convince us to consume more vertical-long-form video content. First came the in-app notifications, then the integration into the Explore tab. Maybe that did not work well enough so now we will all start seeing IGTV previews in our feeds.
It’s like Instagram’s way of begging us to please watch more IGTV content.
https://twitter.com/instagram/status/1093541032837300225
IGTV lets users upload and share videos up to 10 minutes long, with some select accounts able to share videos of up to 1 hour. It was born to compete with YouTube and attract more creators to the platform. However, the vertical format remains a barrier for many creators. That and the fact that most users do not care much for it.
Instagram knows too well that the only way to convince more creators to use its IGTV platform starts with convincing users to watch more. An Instagram rep told Variety, “With IGTV previews in feed, we’re making it even easier to discover and watch the latest video content from your favorite follows.”
What they don’t seem to understand however, is that users may simply not be interested.
You might also like
More from Instagram
Instagram’s New Twitter Competitor Revealed
Instagram's rumored text-based Twitter competitor still does not have a name, but now we know what it might look like. The …
Instagram Now Lets You Add Up To 5 ‘Links In Bio’
Instagram is rolling out a new feature for adding up to 5 'links in bio' - a feature doomed to …
Instagram Collaborative Collections Are The New Way To Save And Share Content With Your Friends
Instagram is introducing a new 'Save posts with friends' that lets you create a collaborative collection for you and your …
Meta Verified Service Goes Live In The US
Want to get the coveted blue verification checkmark on Facebook and Instagram? If you're in the US, now you can. …
Instagram Is Testing A ‘Top 3’ Sticker To Boost Engagement
According to reports, Instagram is testing a new Top 3 sticker for Stories, allowing users to highlight favorite accounts, places, …
Facebook And Instagram Start Selling Blue Checks With Meta Verified
Meta Verified will give you a blue check badge on both Facebook and Instagram, along with other benefits for $12 …
Instagram Is Pulling The Plug On Live Shopping
Meta announced it will move away from live shopping on Instagram, removing the ability for users to tag products in …
How To Create Instagram Notes (And Delete Them!)
Instagram Notes are a new feature launched by Instagram that allows users to share posts containing only text and Emojis. Instagram …
Instagram Is Testing A Way To Mint And Sell NFTs
Meta has announced that Instagram is testing minting and selling NFTs on its platform with a small group of Creators …
