As part of ‘Creator Week,’ Instagram has announced several new options to help creators monetize their content on its platform.
Last month, Instagram announced ‘Creator Week’ to take place from June 8 to June 10, an initiative hosting Live sessions to help creators build their presence on its platform.
As part of the initiative, Instagram is now announcing several new monetization options for creators, including a new affiliate tool, new Shops features, and new Stars donations options.
First up is Instagram’s new “native affiliate tool” that will allow creators to discover more products on checkout and share them with followers to earn commissions on the sales they drive. Within the next few months, a select group of creators will be able to test the tool, letting them tag products from brands they work with – or sell their own products in Shops.
Affiliate posts will feature an “eligible for commission” text at the top to let people know that any purchases support a creator. Apart from rewarding creators for purchases they drive, this feature also makes it easier for people to shop from creators or brands, directly.
Creators who want to sell their own merch can do so in two ways:
- Those who already have their own product lines will now be able to link their shop to their personal profile – not just their business profile – letting them show and sell products to fans, directly. This feature will be made available to all, globally.
- Those who don’t have their own products can set up a new shop and drive engagement with exclusive product launches by linking their account with one of four merchandise partners: Bravado/UMG, Fanjoy, Represent, and Spring. This feature will roll out to all eligible creators in the US by end of the year.
Further to the above, Instagram is also giving creators more ways to earn from Badges on Instagram Live and Stars on Facebook, by allowing supporters to purchase multiple badges during an Instagram stream. Finally, it is now also testing letting fans send Stars during recorded content, and expanding Stars to nine new markets.
Creators are also going to be able to make extra money for hitting specific badges and Starts milestones. For example, they will be eligible to earn extra payouts when they meet milestones while using badges in Live – i.e. going Live with another account.
Stars Challenges is another way creators can earn payouts if they meet certain milestones, like broadcasting a certain number of hours – or earning a set number of Stars within a specific time period.
Instagram says that the “updates are a big part of a broader effort to support creators as they build their careers,” and that there will be more news on this front within the next few months.
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