Nowadays, you cannot imagine being successful with your digital marketing without the help of good visual content. In fact, 55% of website visitors spend less than 15 seconds actively reading content on a page. So if you don’t catch their attention with a great visual, you’re simply losing them.
Visual content also help getting more social shares: 43% of online users share images, 65% of Facebook users share at least one image when visiting a webpage.
Also Read: 8 Content Marketing Trends To Watch For 2015
Among visual content, good photography and especially infographics get shared more than any other type of visual. In fact, infographics are liked and shared 3 times more than any other type of content.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
Why Visual Content Is So Important
- – 65% of online users are visual learners
- – 90% of all information transmitted to our brain is visual
- – People remember 80% of what they see, only 20% of what they read
In the following infographic, Hubspot shares with us their take on 3 keys to strong visual content:
1. Consistent Colour Range
Not only the colours you use in your visual content should remind viewers of your brand, but your should also be aware of the meaning of colours:
Colour impression can account for 60% of acceptance or rejection of a product or service.
2. Use Fonts That Match Your Message
Itmight be linked to font-face now being a widely used CSS technique on the web, but fonts have taken an important part in visual design. They help your message get through. Hubspot recommends to use up to 3 different font style in your visual content:
- – Your HEADLINE should be written with the largest font with the most personality
- – Your subtitles should use a font that helps draw attention to new information
- – Your body content should be written using an easy to read font.
3. Get Your Images Sized Right
Each online platform has its own set of rules when it comes to image dimensions. It might take time to adapt your visuals to each platform, but not doing so will result in bad image resolution, weird cropping or worse.
Now check out the full infographic brought to us by Hubspot and remember that for your visual content to be a success, you will need to identify an awesome topic, match it with the right type of content and make it look nice!
Related Stories:
- 18 Stats To Prove Visual Content Is King
- 5 Common Content Marketing Mistakes Your Business May Be Making
- Branded Content Is Actually A Good Thing On Facebook
You might also like
More from Experts Talk
The Reality of Careers in Social Media: Insights from Hootsuite’s Latest Report
What’s it really like to work in social media? Hootsuite’s CMO, Elina Vilk, delves deep into the current landscape of …
Do Google SEO Tactics Work on Social Media?
Do the SEO tactics we use on Google also work on social media? In this article, Hootsuite's Inbound Marketing Strategist, Liz …
Does Custom Alt Text Improve Reach On Instagram?
In this month's experiment, we set out to find out whether adding custom alt text on Instagram posts improves reach.
Does Cross-Posting YouTube Links On Other Platforms Result In Lower Reach?
In this month’s social media experiment, we set out to find out whether posting YouTube links on other platforms results …
Do LinkedIn Pods Work? Performance Insights And Key Learnings
In this month’s social media experiment, we set out to find out what LinkedIn pods are and whether they actually …
Instagram Reels: Do Longer Captions Lead To More Engagement?
Do longer Instagram Reels captions generate more engagement? Amanda Wood, Senior Social Marketing Manager at Hootsuite, and her team find …
Does Boosting Instagram Posts Increase Profile Reach And Engagement?
Does boosting your Instagram posts lead to increased profile reach and engagement? This month, Amanda Wood, Senior Social Marketing Manager …
TikTok’s 7-Second Challenge: Performance Insights And Key Learnings
Does TikTok’s 7-second challenge generate more engagement? Hootsuite's Senior Social Marketing Manager and her team seek the answer.
How Do Link Stickers In Instagram Stories Affect Engagement?
How Do Link Stickers In Instagram Stories Affect Engagement? Hootsuite's Senior Social Marketing Manager, Amanda Wood, and her team seek …
