Google is deprecating its AdSense iOS and Android app, and will be removing it from the app stores by the end of the year.
Almost 70% of AdSense audiences use the web on their mobile devices – this is not news. The web is increasingly mobile these days, and technologies like responsive mobile sites, Accelerated Mobile Pages (AMP), and Progressive Web Apps (PWA) help the mobile web work better and faster for users.
The same applies to AdSense customers – one-third of whom access and use AdSense on the go from their mobile devices. Google wants to continue to invest in this and the long term vision “is an AdSense that does more to keep your account healthy, letting you focus on creating great content, and comes to you when issues or opportunities need your attention.”
As such, having reviewed its mobile strategy, Google AdSense is focusing its investment on its mobile web interface, and will thus be sunsetting the current iOS and Android apps. Improvements to the AdSense mobile web interface will follow in the coming year, and the apps have already been deprecated. Now, they will finally be discontinued by the end of 2019. That’s when they will also be made unavailable on the app stores.
Explaining the decision to do this, the July announcement reads “by investing in a common web application that supports all platforms, we will be able to deliver AdSense features optimized for mobile much faster than we can today.”
Is this likely to make a difference to you, as an AdSense user? Not really. Google plans to deliver a better and more useful mobile experience that’s more automated than ever before. We’ll just have to wait and see.
You might also like
More from Google
Google Product Studio Lets Merchants Create Product Imagery With Generative AI
Google is launching Product Studio, a new tool that lets merchants create product imagery for free, using generative AI. Google Product …
Google Will Delete Accounts That Have Been Inactive For Two Years
Google said it plans to delete account that have not accessed any of its services for two years, as part …
Google I/O Keynote Round-Up: All-In On AI
During its I/O keynote, Google showed off its latest advances in AI, across search, photo editor and Bard, its own …
No More Passwords, Google Is Rolling Out Passkeys Globally
You no longer require a password to sign in on to your Google account, with passkeys rolling out to all …
Tech Companies Are Teaming Up To Free Us From Passwords
Apple, Google, and Microsoft are committing to expanded support for the FIDO standard to bring a passwordless future.
You Can Now Create Custom Voices With Google Cloud Text-to-Speech API
Google Cloud has announced a new feature within its TTS API that lets users generate a unique, new synthetic voice …
Google Replaces Classic Hangouts With Chat On Workspace
On March 22, users attempting to access Google's Hangouts chat services will automatically be redirected to Google Chat instead.
Google Rolls Out New Search Filters To All Users On Drive
Almost two years after introducing search chips into Gmail, Google has now announced the rollout of supportive filters to Google …
Google Unveils Early Access To Chrome OS Flex For PCs And Macs
Google has announced early access to Chrome OS Flex, a new version of Chrome OS that will bring the benefits …