Google is reportedly canceling all of its April Fool’s Day jokes this year in wake of the coronavirus pandemic.
No-one is in the mood for jokes.
April Fool’s Day jokes may be a tradition they will not survive this year’s context. Execs at Google fear that pranks would appear to be in poor taste, according to an internal email obtained by Business Insider.
Related | Are You A Creative? The U.N. Needs Your Help
“This year, we’re going to take the year off from that tradition out of respect for all those fighting the COVID-19 pandemic,” Google’s head of marketing Lorraine Twohill wrote in the email to Google managers. “Our highest goal right now is to be helpful to people, so let’s save the jokes for next April, which will undoubtedly be a whole lot brighter than this one.”
Twohill also reportedly requested that managers pause any smaller jokes within their departments planned for April Fools’.
There is no doubt other tech companies will follow Google’s lead.
You might also like
More from Creative Campaigns
Instagram Tests Vertical Scrolling Design For Stories
Instagram appears to be testing a new TikTok-like vertical feed for Stories, with users in Turkey and Brazil spotting the …
Alexa Is Going To Space On NASA’s Orion Spacecraft
Amazon and Lockheed Martin are sending Alexa into outer space as part of Callisto, a tech demonstration on NASA's upcoming …
Twitter Tests ‘Tweet Takes’ Allowing Reaction Videos Or Photos
Twitter has started testing a new feature on iOS that allows them to comment on their retweets with a video …
Instagram Starts Testing Private Story Likes
Instagram is testing a new option that allows some users to privately like Stories. Only Stories authors will see the …
Meta Adds Story Highlight Clips To Facebook Creator Studio
Meta is improving Creator Studio options, adding a new Story teaser preview for video uploads and a new published post …
China Pilots Digital Currency Wallet App Ahead Of Olympics
China test drives a wallet app for its new digital Yuan in 10 cities before rolling out the digital wallet …
Fossil Teases Alexa Integration With Its Smartwatches
Fossil will soon be offering a choice in assistants on its Gen 6 smartwatches, and potentially the ability to use …
Quentin Tarantino Insists On Pulp Fiction Script NFT Sale Despite Lawsuit
Taking advantage of legal loopholes in the copyright law regarding NFTs, Quentin Tarantino is minting his handwritten Pulp Fiction script.
Chipolo Introduces New Find My-Compatible Wallet Tracker
Chipolo is expanding on its Find My-enabled Bluetooth-compatible item tracker product line by launching the thin and sleek CARD Spot.
