The United Nations has issued a global open brief for Creatives to help spread health messages around the coronavirus pandemic.
Are you a creative? The United Nations wants your help. For the first time ever the U.N. has issued a global appeal to creatives across the world to help design effective, accessible and shareable messaging to help fight the spread of the coronavirus.
“We are in an unprecedented situation, and the normal rules no longer apply. We cannot resort to the usual tools in such unusual times,” UN secretary general António Guterres said in a statement. “The creativity of the response must match the unique nature of the crisis—and the magnitude of the response must match its scale.”
Related | TikTok Is Donating $10 Million To Combat The Coronavirus Pandemic
In its call to creatives, the UN stressed that the solution would not be a single campaign but rather a call for a “multitude of creative solutions” to reach audiences across different cultures, age groups, geographies, and languages. Everyone can help: creatives, of course, but also influencers, content creators, talent networks, media owners, publishers, bloggers.
The brief focuses on personal hygiene, social distancing, knowing the symptoms, kindness contagion, myth-busting and donations, all identified as key areas of public activation by the U.N.
The U.N. asks that the messaging and associated creative focuses on information derived from the guidance provided by the World Health Organization. This means that the messaging must avoid in inflammatory, discriminatory or stigmatizing language, and not use the WHO or U.N. logos. All content shared with the UN will be considered for co-branding and distribution through UN and partner platforms.
You might also like
More from Creative Campaigns
Black Mirror Season 6: The Official Trailer
Netflix has released an official trailer for Black Mirror Season 6, and it might give you nightmares. Season 6 will be …
Twitter Adds Crowdsourced Fact Checks To Images
Twitter is adding its crowdsourced fact-checks to include images, after a fake image of an "explosion" near the Pentagon went …
Instacart Has A New In-App AI Search Tool Powered by ChatGPT
Instacart added a new AI search tool powered by ChatGPT. "Ask Instacart" will be available to all US and Canadian …
Find Your In: LinkedIn Transforms Laundromats into Dance Floors
'Find your In,' LinkedIn's latest advertising campaign, created by Droga5, invites everyone to find their ideal career pathway. The campaign takes …
WhatsApp Plans To Introduce Usernames
WhatsApp could soon introduce usernames and move away from using phone numbers as the core identifier for users. Your phone number …
TikTok Begins Testing Tako, Its Own AI ChatBot
TikTok Tako is a new AI chatbot that could “radically change search and navigation” in the app. News of the test …