The United Nations has issued a global open brief for Creatives to help spread health messages around the coronavirus pandemic.
Are you a creative? The United Nations wants your help. For the first time ever the U.N. has issued a global appeal to creatives across the world to help design effective, accessible and shareable messaging to help fight the spread of the coronavirus.
“We are in an unprecedented situation, and the normal rules no longer apply. We cannot resort to the usual tools in such unusual times,” UN secretary general António Guterres said in a statement. “The creativity of the response must match the unique nature of the crisis—and the magnitude of the response must match its scale.”
In its call to creatives, the UN stressed that the solution would not be a single campaign but rather a call for a “multitude of creative solutions” to reach audiences across different cultures, age groups, geographies, and languages. Everyone can help: creatives, of course, but also influencers, content creators, talent networks, media owners, publishers, bloggers.
The brief focuses on personal hygiene, social distancing, knowing the symptoms, kindness contagion, myth-busting and donations, all identified as key areas of public activation by the U.N.
The U.N. asks that the messaging and associated creative focuses on information derived from the guidance provided by the World Health Organization. This means that the messaging must avoid in inflammatory, discriminatory or stigmatizing language, and not use the WHO or U.N. logos. All content shared with the UN will be considered for co-branding and distribution through UN and partner platforms.
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