Google Area 120 Launches Shoploop, A New Video Shopping Platform

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Area 120, Google’s in-house lab for experimental projects, has launched Shoploop, a video shopping platform that mixes entertainment and online shopping.

Almost a month after Area 120 launched Keen, an experimental app to help you track your interests, the Google lab has announced yet another app – Shoploop. Dubbed as “an entertaining new way to shop online,” the app is “a video shopping platform for discovering, evaluating, and buying products, all in one place.”

Among other things, Shoploop lets users discover new products through a short and entertaining video format, making the process a lot more interactive than just scrolling through images, titles, and descriptions that one traditionally finds on any e-commerce site these days.

Videos on Shoploop are all shorter than 90 seconds, and their goal is to help users discover new products in an entertaining way.

All information comes from real, relatable people, letting people get a better look and feel of the products they are shopping for – without the need to go to an actual store.

Shoploop helps you get product reviews from real people who are knowledgeable about the products in a particular area, explains Lax Poojary, Shoploop’s General Manager. “For example, Alex shows live product usage in her video to get rid of pimples, and Kim includes practical tips and advice on how to use a face roller in her video.”

Shoploop also features a very simple purchasing experience, as users can either save a product to buy it later or click through to a website to purchase. Users can also follow Shoploop creators and share their videos.

Area 120, Google’s in-house lab for experimental projects has launched Shoploop, a video shopping platform that mixes entertainment and online shopping.

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The app is currently focused on content creators, publishers, and online store owners in the beauty industry – in makeup, skincare, hair, and nails.

The “goal is to provide them a platform where they can review and recommend products and help others shop directly from their videos,” explains Poojary.

Content creators or store owners in the above product areas can apply here to become exclusive Shoploop creators.

If you’d like to try Shoploop, visit shoploop.app on your mobile device. It’s optimized for mobile, but Google is working to bring it to desktop soon.