Facebook started trialing Reddit-style upvote and downvote buttons on comments back in February. While the feature is still not rolling out globally, more and more users are reporting having access to it.
Maybe it is a coincidence, but the timing could not be better for Facebook. After months of controversy around its approach to fake news, Facebook is apparently extending its test of upvote/downvote buttons to more users.
The feature was first spotted in February this year, but now it seems the feature is rolling out to a larger number of users.
Ever since Facebook, it has always been looking into ways to let users prioritize what they see on their timelines. Algorithms might be a marketer’s worst nightmare when it comes to organic reach, but they have proved to be a great tool to serve users with content they are most likely to want to interact with.
Now, Facebook is giving users even greater control over content – and especially comments – by allowing them to “score” each comment, upvoting what they find most useful, and downvoting what they least agree with. The feature seems inspired by Reddit, obviously. However, Facebook could also see it as one more tool to fight fake news and online harassment. Comments that are downvoted en masse could direct Facebook to review them, without the need for users to report them.
In any case, the test still seems to be restricted to a few users worldwide. Facebook has not commented on a potential global rollout as of yet.
Do you think this is a good feature? Can it be enough or do we still need a real dislike button?
You might also like
More from Facebook
Facebook is making a big expansion into building the metaverse with the creation of 10,000 new jobs at Facebook across …
Instagram is bringing Reels Ads placements to its Marketing API, available on all current Marketing API versions - without an …
Ahead of the holiday shopping season, Facebook has announced daily Live Shopping experiences and the return of #BuyBlack Friday.
Facebook has announced the date for its 2021 Communities Summit to bring together community builders, announce new features, and more.
Facebook is launching new initiatives for Horizon creators, including a new $10M Creator Fund to support the creator and developer …
Facebook is testing a new option allowing users to share a post with multiple groups at once, contradicting to past …
Facebook Messenger partnered with Dr. Papadopoulos to help users maintain emotional well-being through Messenger’s privacy features.
Facebook’s Transparency Center has detailed a list of 28 types of offensive posts that see their reach reduced in News …