Facebook is ready to transform your work life. The company is planning the global launch of its enterprise social network, Facebook At Work on a per seat pricing model. It should be available to all, as soon as next month.
First launched over a year ago, Facebook At Work had been restricted to just a few businesses and partner companies until now. RBS and its 100,000 employees was one of the first major sign-ups, but that was pretty much everything there was to say about the platform until now.
However, Facebook is now ready to make its enterprise social networking platform available to everyone globally, on a “per monthly active user” model instead of charging a flat rate per company or per licensed-user. This is a very interesting model which could turn out to be very lucrative for Facebook, if the platform can keep all individual employees engaged with the product. On the other hand, it’s also a very interesting approach for companies as they will not have to keep paying for unused access.
What Can You Do With Facebook At Work?
Before everything else, it’s a networking platform. Subscribers within an organisation can use the “Word Feed” to follow updates from colleagues, exchange ideas and manage collective tasks. Facebook At Work also includes the Groups and Messenger features, including audio and video-calling, as well as employee profiles, Events and Live video features.
Facebook At Work aims to be the “all-in-one” enterprise networking platform, combining everything you need, instead of using separate apps like Podio, Yammer, Slack or Skype.
How Much Will It Cost?
The exact price per user has not been announced yet. We can imagine that the price could also vary depending on the total number of users you are looking to pay for. There could also be special rates for small and medium businesses. Who knows. The services Facebook At Work is looking to compete with range from $5 to $50 a month. My gut feeling is that Facebook will keep the price reasonably low and bet on volumes.
But like all things in life, more than the cost itself, it’s the perceived value that will dictate whether companies choose to implement Facebook At Work across their organisation.
Are you looking forward to the launch?
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