After many months of tests, and fewer than 300 companies currently using Facebook At Work, the company has signed its biggest customer so far, with 100,000 employees to use the enterprise network by the end of 2016.
Facebook launched Facebook At Work earlier in the year and it has so far given only a handful of businesses the pleasure of trying it. Designed specifically as an internal social network for employees – often compared to Microsoft’s Yammer – Facebook At Work has also announced that it will be embracing the “freemium” payment model, to cash in from larger companies. It is unclear as to whether payment will be tied to the amount of employees, or something else, but this latest sign up is significant.
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With over 30,000 of its workers signing on by March 2016 and up to 100,000 by the end of the same year, the Royal Bank of Scotland remains Facebook At Work’s biggest customer at the moment, proving that there is indeed a willingness among big companies to use the enterprise version of Facebook. With over 1.5 billion active monthly users on Facebook’s desktop version and 1.3 billion on mobile apps, there are plenty of users out there who are already familiar with the platform and will feel very much at home.
Adoption rates at the Royal Bank of Scotland were very high during initial pilot tests, so they certainly contributed to this decision to be more involved, according to Simon McNamara, the company’s Chief Administrative Officer, who explained that
[quote]The pilot we’ve been running demonstrated we were ready for more, the adoption rate was a phenomenal 90%.[/quote]
Does that change your opinion of Facebook at Work?