You see, Facebook at Work may be Facebook‘s greatest opportunity to facilitate corporate transformation. It may sound overwhelming, but here are 4 main reasons why the social network could be a game changer.
1. Professional Context With A Familiar Look-And-Feel
Facebook at Work’s biggest advantage is that it leverages an already tested and approved (by billions of users) look and feel.
This fact automatically relieves the pressure from employees to get used to a new platform. It can prove to be beneficial for companies and organisations as well, as it is easier for them to adopt it; Those responsible for setting up companies’ accounts don’t have to learn new tricks. They just log in and use another version of Facebook.
2. Businesses Can Connect With Their Employees
That said, we can expect that companies will be less reluctant to join this new tool. Having this in mind, Facebook at Work can really facilitate horizontal communications among employees. The platform already includes chat and document sharing functionality, signalling a turn in making collaboration among employees more intuitive.
It will be interesting to see how overall performance and efficiency could be affected, but our take is that we should expect to see huge improvements, as inter-department communications become less bumpy.
3. Upwards Visibility
In the previous paragraph we talked about horizontal communication within the boundaries of the organisation. The truth is that Facebook at Work could really be the tool to provide transparency through all hierarchy levels.
Senior management can no longer pull a “no show” and they should start embracing the fact that they will be visible among all employees. This can only strengthen corporate culture and forge meaningful connections.
4. It’s Budget-Savvy
Facebook at Work is free for now, so you should hurry up. Even if this changes in the near future, we still have reasons to believe that it will be much less expensive than most, uber-sophisticated collaboration and communication platforms out there.
That’s our thoughts about Facebook at Work. Would you join it?
- 6 Key Social Media Findings from Pew Research
- LinkedIn vs. Facebook – Which Is The Best For Professionals?
- LinkedIn Debuts New Homepage
You might also like
More from Facebook
Facebook is to begin testing a new brand safety options, including new Facebook Ads topic exclusion controls for a small …
Back in December, Facebook's independent Oversight Board took on its first cases. Its decisions on these cases are now published.
Facebook’s daily active users decline for a second quarter in the United States and Canada, caused by user fatigue and …
Facebook has announced a revamped version of its Access Your Information tool, making it easier for users to find and …
Facebook has announced a ban, on its platforms, of ads promoting weapon accessories and protective equipment - at least through …
Following the recent events in Washington DC, Facebook CEO Mark Zuckerberg has announced an indefinite ban on Donald Trump from …
Facebook was expecting a traffic spike on its apps over New Year's Eve, but this year broke all previous records …