Users of Facebook Groups and Events can now contribute to a collaborative Story visible to the other members and moderated by the group or event admins.
Collaborative Stories have fuelled the success of Snapchat – and now Facebook hopes a similar feature might boost usage on its platform too. Starting today, users of Facebook Groups and Events will be able to contribute to one shared Story.
All contributions will require approval by the Group or Event admin and will only be visible to members of the said Group or Event. Therefore, these collaborative Stories will remain private, depending on the settings of your Group or Event.
Connor Hayes, Facebook product manager, explains that the new collaborative Stories will “give multiple people the opportunity to tell a Story from multiple, different angles.”
I can certainly see the interest for collaborative Stories and am looking forward to seeing how people from the same group, or attending the same event, will share their own visual point of view.
On a Facebook level, this shows the company’s determination in bringing more ephemeral content to its app, and to support the growth of Stories as one of the centre points of its user experience.