Facebook announced a partnership with the Better Business Bureau (BBB) on the “Shop Safe, Shop Smart” campaign to help shoppers avoid scams.
The holidays are the busiest time of the year, not only for retailers but for scammers as well. As more and more people shop online due to the COVID-19 pandemic, scammers will try to take advantage of the situation on platforms like Facebook. That’s why Facebook is launching a new campaign to help shoppers protect themselves.
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The “Shop Safe, Shop Smart” campaign, which begins this week and runs through December, is the result of a partnership with the Better Business Bureau (BBB). BBB and Facebook will run ads and organic posts on Facebook, Instagram, and other platforms “to promote actionable tips on how to spot, avoid, and report scams online,” as well as to keep users updated with all the latest scam tactics they may face.
Facebook partnered with BBB as it has provided consumers with honest information for many decades. The campaign will help people “shop safely at the online retailers they already love and trust, while also giving them the confidence to discover and support new businesses, especially smaller ones, that might be turning to online channels due to the pandemic.”
Each week during December, people will be able to see a different set of tips that will also be available on the campaign website – www.bbb.org/shopsafe.
As part of the partnership, Facebook will also become a founding member of the BBB Corporate Trust Council “a coalition of select companies sharing expertise to identify and solve key issues affecting consumers and businesses. The goal is to build more trusting relationships between companies and their customers in the long run.”
Facebook encourages advertisers to follow the rules and use more ethical marketing tactics that go in line with its Advertising Policies.