It’s that time of year again – yes! The time when Facebook releases its numbers. And this latest earnings report has some numbers that are quite extraordinary. Users (especially mobile users), revenue, profit… they have all gone up!
And my question is: “Is there any stopping Facebook?”. And my answer is: “Unlikely”.
Monthly active users (MAUs) have now reached 1.71 billion which marks a 15% increase from three months ago. But it’s not desktop users that we are interested in hearing about, because for the first time ever Facebook’s mobile daily active users (DAUs) have finally crossed 1 billion. 1.03 billion daily active users on mobile to exact. On a monthly scale, that’s just over 1.5 billion MAUs. Yes, that’s what I would call impressive! A 20% growth in one year!
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A while ago, Facebook released a “lite” version of its mobile app, specifically for users in developing markets. It seems that this is now paying off. At the moment, 84% of Facebook’s revenue comes from ads on mobile. eMobile, however, is where Facebook has made the most gains. The site now entertains 1.57 billion monthly active users on handsets and tablets – that’s 20 percent more than a year ago.
Over the past three months, Facebook made close to six and a half billion dollars ($6.44 billion to be exact) in revenue, with a $2.05 billion profit. That is a huge jump from last year’s $719 million! In a release, Facebook’s CEO, Mark Zuckerberg, explained that
[quote]Our community and business had another good quarter. We’re particularly pleased with our progress in video as we move towards a world where video is at the heart of all our services.[/quote]