Due to the success of Facebook News in the US, Facebook has announced it’s accelerating its plans to expand the feature internationally.
Facebook launched its News feature in the US back in November last year, opening a new chapter in its relationship with the publishers. The feature is a personalized destination for news within the app, helping publishers reach new audiences.
Testing in the US showed that “over 95% of the traffic delivered to publishers is incremental to the traffic they already get from News Feed,” and due to this successful start, Facebook has now announced it’s accelerating its plans to expand the feature internationally.
Within the next six months to a year, the company plans to launch the feature in multiple countries – with the UK, Germany, France, India, and Brazil being considered initially. In each country, Facebook says it will “pay news publishers to ensure their content is available in the new product.”
Furthermore, as consumer habits and news inventory will differ across countries, Facebook will work closely with local news partners to customize the experience for users and work according to publishers’ business models.
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