Facebook Shop is a new in-app shopping experience where users can browse products from their favorite brands and creators.
The company has also announced several other new e-commerce features across Facebook and Instagram.
Related | Facebook Is Retiring Its Classic Web Design In September
The ongoing pandemic has forced many businesses to move online, as more and more people do their shopping online. We know, for example, that Amazon, the leader in online commerce, has seen a 36.4% increase in sales YoY during the first quarter of 2020. Facebook is seeing the trend, as well, and is now announcing a new feature that could put it among the top players in e-commerce.
After having recently launched a redesigned Shop section on Instagram, where users can browse products from their favorite brands and creators, Facebook is now bringing a similar feature to its flagship app. Facebook Shop is a new section, within the app, that enables users to find products from the brands they like as well as discover new brands based on their interests.
Note that Facebook Shop is different from Facebook Marketplace which is designed for peer-to-peer sales.
In addition, Facebook also announced a series of new tools for businesses running Facebook Shops, including new design layouts, real-time preview of collections, the ability to automatically create Shops for new sellers, and new data in Commerce Manager. Facebook Shops can now also integrate with Messenger, WhatsApp, and Instagram Direct to allow customers to contact them.
Instagram is upping its e-com game too
On Instagram, all sellers in the US will soon be able to use the new Instagram checkout feature, either through Facebook Commerce Manager or partner platforms BigCommerce and Shopify. To allow businesses to test the new feature, Instagram will waive its selling fee for checkout until December, 31.
Instagram is also testing a new live shopping experience. With the test, businesses can showcase products during a live video that consumers can browse and purchase directly from within the app. Instagram Live Shopping is rolling out to all sellers in the US.
You might also like
More from Facebook
Meta Introduces Facebook Reels API, Offering An Option To ‘Share To Reels’
Meta has introduced the Facebook Reels API, a solution allowing developers to build a 'share to reels' option into their …
Meta Rolls Out Horizon Worlds In France And Spain
Meta Horizon Worlds, the VR community and game, is now available in France and Spain.
Meta Refreshes Facebook Groups With New Features
Facebook Groups now have an updated invitation system to reduce admin workloads and limit sharing of misinformation.
Meta Offers Digital Security Course For Journalists And Human Rights Defenders
The Meta Journalism Project and the ICFJ have put together a self-paced 90-minute course and webinars to provide online safety …
Facebook Tests New Desktop Layout Redesign
Reports say that some users are starting to see a new Facebook desktop layout, with all options listed on a …
Meta May Soon Alert You When Your Posts Are Removed By AI
According to reports, Meta is rolling out a system that notifies users when their posts are removed and how.
Meta Is Working On A Universal Speech Translator
Meta's latest AI project seeks to extend advanced translation options to lesser-used languages and to develop a universal speech translator.
Instagram Retires Boomerang And Hyperlapse Standalone Apps
Boomerang and Hyperlapse standalone apps have been removed from app stores as their functionality is already available within Reels.
Meta Demos Voice Controlled Builder Bot That Creates VR Spaces
Meta's latest AI research introduces a prototype technology capable of generating immersive objects through voice commands only.
