Facebook has launched the Brand Collabs Manager – a search engine for brands to find creators, and a platform for creators to promote themselves.
Brands and creators have been working together for some time now on all platforms. But now tech companies want in on the action. Especially Facebook, which wants to help creators connect with brands more easily, and make sponsored content deals. That’s why Facebook created the Brand Collabs Manager, a search engine that helps brands find creators based on their audience demographics (geography, interests, gender, education, relationship status, life event, and even home ownership) and portfolios of past sponsored content.
Creators can sign up to increase their possibility of getting sponsorship deals with brands by showcasing their portfolios and skills. Pretty simple really. Further to the above, Facebook has launched several other creator features as well. First, is the availability of Facebook’s Creator app on Android. The app had originally launched on iOS in November.
The Creator app allows content creators to make small edits to their broadcasts (intros and outros to Live broadcasts), as well as to cross-post their content to other platforms like Instagram or Twitter. Creators also get a unified inbox of Facebook and Instagram comments and Messenger chats.
Furthermore, Facebook also announced some interesting monetisation options: Ad Breaks (mid-video ads) and Subscriptions that are currently rolling out to more U.S. creators. Creators themselves get to keep 55% of Ad Breaks revenue, and Subscriptions allow creators to charge fans $4.99 per month for access to content. Subscribers also get a special patron badge.
Finally, Facebook is also offering fans the ability to tip video creators through Facebook’s virtual currency, Stars.
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