Facebook is rolling out collection sharing – a feature that will help people send their gift ideas more easily with friends and family. Essentially, a clone of Pinterest’s Group boards.
Facebook launched its collection feature over a year ago to help people save and organise ideas from friends of Pages they follow; whether those were ads, Watch videos, Marketplace listings, or anything else. Millions of people now use this feature, grouping content into collections, and now Facebook is giving them the opportunity to share these collections with each other.
From today, users can now share their collections easily with friends who can see what they’ve gathered over time. Those friends can then add new posts to the collection, making the feature collaborative. As Facebook explains, people can “share it with a group of hand-selected family members on Facebook to give them ideas of what gifts [they’d] love to receive for the holidays.”
In case they’re planning a party with friends, they can create a collection of holiday recipes and share it with the group of friends who were invited. They can then add more recipes they’ve also discovered on Facebook over time and save the shared collection.
The feature is not just meant for the holiday season, however. In some ways, it’s reminiscent of Pinterest’s Group boards, which as we all know can be used for any event organisation, whether that’s to “help friends plan a summer vacation, share wedding registry ideas, furnish a new apartment” and much more.
The collection sharing feature is rolling out to everyone on Facebook over the next week.