Effective content strategies require figuring out what type of content gains certain results on different KPIs. If you don’t test different content-types all the time, figuring out what reaps the best results is a bit of a guessing game. Well, the numbers are in, and according to Locowise, photos bring engagement, whereas videos bring reach.
Also Read: 10 Types Of Visual Content To Boost Engagement
Locowise studied 5,000 Facebook Pages throughout the month of September, finding that Facebook videos had an average reach of 9.42%, links had 8.95%, photos had 7.75% and text had 5.51%. In terms of average engagement, photos had the highest engagement at 6.6%, videos slightly less at 6.53%, status updates had average engagement of 4.25% and links a rate of just 3.96%.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
So, as a Facebook Page manager, if you’re after engagement and reach, you have to combine images and video and find the right mix for your brand. It’s that simple.
The study also found that, 42.95% of Facebook Pages used ads. These ads brought roughly 30% or their reach. This is logical, seeing as video views are still relatively cheap because of their hight reach potential.
Locowise reminds us that
[quote]Facebook videos and photos work much better for organic reach and engagement. Does each and every of your posts feature an interesting image or a video? It’s worth reworking your content calendar to include some original multimedia. Not only that, but also think about how the introduction of live streaming and 360-degree videos fits your strategy.[/quote]
You might also like
More from Facebook
Facebook Gets Into Delivery With DoorDash Partnership
DoorDash is partnering with Meta to pilot Facebook Marketplace deliveries across multiple cities in the U.S.Drivers will only transport items …
Meta Rolls Out Horizon Worlds In France And Spain
Meta Horizon Worlds, the VR community and game, is now available in France and Spain.
Meta Refreshes Facebook Groups With New Features
Facebook Groups now have an updated invitation system to reduce admin workloads and limit sharing of misinformation.
Meta Offers Digital Security Course For Journalists And Human Rights Defenders
The Meta Journalism Project and the ICFJ have put together a self-paced 90-minute course and webinars to provide online safety …
Facebook Tests New Desktop Layout Redesign
Reports say that some users are starting to see a new Facebook desktop layout, with all options listed on a …
Meta May Soon Alert You When Your Posts Are Removed By AI
According to reports, Meta is rolling out a system that notifies users when their posts are removed and how.
Meta Is Working On A Universal Speech Translator
Meta's latest AI project seeks to extend advanced translation options to lesser-used languages and to develop a universal speech translator.
Instagram Retires Boomerang And Hyperlapse Standalone Apps
Boomerang and Hyperlapse standalone apps have been removed from app stores as their functionality is already available within Reels.
Meta Demos Voice Controlled Builder Bot That Creates VR Spaces
Meta's latest AI research introduces a prototype technology capable of generating immersive objects through voice commands only.
