Effective content strategies require figuring out what type of content gains certain results on different KPIs. If you don’t test different content-types all the time, figuring out what reaps the best results is a bit of a guessing game. Well, the numbers are in, and according to Locowise, photos bring engagement, whereas videos bring reach.
Also Read: 10 Types Of Visual Content To Boost Engagement
Locowise studied 5,000 Facebook Pages throughout the month of September, finding that Facebook videos had an average reach of 9.42%, links had 8.95%, photos had 7.75% and text had 5.51%. In terms of average engagement, photos had the highest engagement at 6.6%, videos slightly less at 6.53%, status updates had average engagement of 4.25% and links a rate of just 3.96%.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
So, as a Facebook Page manager, if you’re after engagement and reach, you have to combine images and video and find the right mix for your brand. It’s that simple.
The study also found that, 42.95% of Facebook Pages used ads. These ads brought roughly 30% or their reach. This is logical, seeing as video views are still relatively cheap because of their hight reach potential.
Locowise reminds us that
[quote]Facebook videos and photos work much better for organic reach and engagement. Does each and every of your posts feature an interesting image or a video? It’s worth reworking your content calendar to include some original multimedia. Not only that, but also think about how the introduction of live streaming and 360-degree videos fits your strategy.[/quote]
You might also like
More from Facebook
It Cost Facebook $23 Million To Keep CEO Mark Zuckerberg Safe In 2020
Facebook has spent more than $23 million to guarantee Mark Zuckerberg's security in 2020, as revealed by a SEC filing …
Facebook NPE Team Introduces Hotline, A New Competitor For Clubhouse
Facebook Hotline is a slightly different take on Clubhouse that puts more power in the hands of attendees who can …
Facebook Is Testing QR Codes For Peer-To-Peer Payments In The US
In the US, Facebook has begun testing Venmo-like QR codes to facilitate peer-to-peer payments using its app.
Introducing Facebook Dynamic Ads For Streaming
Facebook has announced Dynamic Ads for Streaming - a new ad solution that will help streaming brands highlight their content …
Facebook Data Breach: Did They Get Your Data?
The latest Facebook data breach concerned over 533 million users. We help you check if your personal data was compromised.
Facebook Analytics Will Disappear On June 30
Facebook will retire its Analytics tool on June 30, the company announced in a Business Help Center post today.
Facebook Expands Supports For Unemployed Or Furloughed Ad Agency Professionals
The Rise Initiative Facebook began in Brazil to aid ad agency professionals is now expanding to Canada, Italy, Singapore, and …
LADbible’s Facebook Community Group Netflix Bangers Hits 1 Million Members
Netflix Bangers, the Facebook community run by, global publisher LADbible Group, has today hit the milestone of one million members.
You Can Now Control Who Comments On Your Facebook Posts
Facebook has introduced a new feature that lets you control who can comment on your posts when shared in the …