Just over a month after reporting that Facebook is working on Stories Highlights, users are seeing the feature start to roll out.
After launching its Archive feature on Stories, there were reports that Facebook was also preparing a Stories Highlights feature. The feature was initially spotted by social media tipster Jane Manchun Wong and later confirmed by Techcrunch’s Josh Constine after confirming with Facebook. Now, according to a screenshot shared by Matt Navarra, Facebook is rolling out Stories Highlights to its users.
With the new feature, Facebook is making Stories permanent – something they really weren’t supposed to be, and a major departure from their original purpose or being ephemeral content. Facebook Stories can already be archived, and now users can also showcase them in themed Highlights with their own titles and cover images.
NEW! Facebook is rolling out 'Story Highlights'
— Matt Navarra (@MattNavarra) August 17, 2018
The new feature is, of course, being seen as an opportunity for brands to re-use content they have paid dearly to create. It just shows really, that businesses are not ready for the creation of ephemeral content.