After launching an Archive feature on Stories, Facebook is now preparing a Stories Highlights feature as well.
Last week we reported that Facebook brought an archive feature to its Stories. The only thing missing to bring the feature on par with Instagram Stories was Highlights, a feature launched by Instagram earlier this year. Well, Facebook is apparently working on its own Stories Highlights now, as spotted by social media tipster Jane Manchun Wong. The news was also reported by Techcrunch’s Josh Constine earlier this week after confirming with Facebook.
With this new feature, Facebook is making Stories permanent to a certain degree, which is a major departure from their original purpose or being ephemeral content. Facebook Stories can be archived, and soon you will also be able to showcase them in themed Highlights with their own titles and cover images. Of course, this opens up many new opportunities for brands to use the feature, especially since they spend a lot of money creating the content in the first place.
Facebook is working on Stories Highlights pic.twitter.com/nDnrCAxqnH
— Jane Manchun Wong (@wongmjane) July 8, 2018
So, has Facebook just taken Stories and made them better than Snapchat’s? Not necessarily. Snapchat’s Stories are still all about “ephemeral content” and therefore almost an entirely different feature altogether, and most probably targeted at a different audience altogether.