Facebook is pulling the plug on yet another underused feature. Since yesterday, Friends lists feeds are longer available on the app.
Facebook is a machine. And when a feature is under-performing it is almost always condemned to disappear. Friends lists feeds always functioned independently from the app’s News Feed and contain posts from only the people you had manually included on lists.
To be clear, Facebook is not removing the ability to create and edit Friends list, but you will no longer be able to scroll through custom feeds built for each list.
A few months ago, Facebook started what can only be described as a “clean up” of features that were deemed unnecessary. More specifically, if a feature is not being used by a large enough number of users, it will simply be phased out.
A Facebook spokesperson explained:
“We’re shutting down this lesser-used feature to focus our efforts on improving the main News Feed experience. While people won’t be able to view custom feeds from lists of friends, they’ll still be able to create and edit friends lists and share just to these audiences whenever they post to Facebook. In addition to these options, they can also keep customizing News Feed by visiting News Feed preferences to choose which posts they want to see first or hide posts they don’t want to see.”
Will you miss it?