As part of its overhaul of the design system for its business tools, Facebook is giving Business Manager and Ads Manager a few updates.
As its business tools become more complex, and business needs change, Facebook wants to make sure that users can use those tools for business success. That’s why it’s now announcing a few new updates to that will help businesses quickly create, manage and analyze ad campaigns.
The first update is a more straightforward Ads Manager that is beginning to roll out this week. The new Ads Manager interface brings more “simplified navigation features, a cleaner design and a new campaign management experience.” Also, there’s a new navigation bar that gives users more space to manage their ads and focus on the tools that “offer more insight into ad performance and reporting.”
The campaign creation experience is also changing, with the addition of a copy and paste functionality that will offer more flexibility when building ads. A new auto-naming feature will make it faster for businesses to customise their campaigns, ad sets, and the name of their ads.
Furthermore, Facebook is planning to roll out “more intuitive ad-level creative and placement editing tools.” Facebook says that the above updates to Facebook Ads Manager “are expected to be available to all advertisers by next year.”
However, later this year, Facebook will also be updating Business Manager, making it faster and easier for agencies to activate client campaigns. There will be a new “seamless process for agencies” to onboard their new clients, and giving them a better way to manage clients’ historical reporting.
It will also become easier to assign assets to people and organise them within the account.
You can find out more about the design considerations for these improvements here.
You might also like
More from Facebook
Here are three Facebook Blueprint courses to help you get useful information from insights on how your business is performing …
Here are three free Facebook Blueprint courses to help you set up your own shop on Facebook and Instagram.
After announcing the #BuyBlack Friday campaign in the US earlier this month, Facebook is now promoting a #BuyBlack Friday Gift …
Facebook announced the launch of a new free cloud gaming service that includes several games on the Facebook app and …
Last week Facebook for Business announced an update to its Messenger API that adds support for Instagram Messaging.
Here are three free Facebook Blueprint courses that will help you create more impactful ad visuals that get your audience's …