Facebook Is Improving Its Business Manager And Ads Manager

As part of its overhaul of the design system for its business tools, Facebook is giving Business Manager and Ads Manager a few updates.

As its business tools become more complex, and business needs change, Facebook wants to make sure that users can use those tools for business success. That’s why it’s now announcing a few new updates to that will help businesses quickly create, manage and analyze ad campaigns.

The first update is a more straightforward Ads Manager that is beginning to roll out this week. The new Ads Manager interface brings more “simplified navigation features, a cleaner design and a new campaign management experience.” Also, there’s a new navigation bar that gives users more space to manage their ads and focus on the tools that “offer more insight into ad performance and reporting.”

Image Credit: Facebook Business

The campaign creation experience is also changing, with the addition of a copy and paste functionality that will offer more flexibility when building ads. A new auto-naming feature will make it faster for businesses to customise their campaigns, ad sets, and the name of their ads.

Facebook is updating the design and experience of its Ads Manager and Business Manager to reflect the changing complexity of business needs and its tools.

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Furthermore, Facebook is planning to roll out “more intuitive ad-level creative and placement editing tools.” Facebook says that the above updates to Facebook Ads Manager “are expected to be available to all advertisers by next year.”

However, later this year, Facebook will also be updating Business Manager, making it faster and easier for agencies to activate client campaigns. There will be a new “seamless process for agencies” to onboard their new clients, and giving them a better way to manage clients’ historical reporting.