Facebook is introducing a new ‘inventory filter’ to allow advertisers to better control their brand safety profile across different types of media.
As part of its continued efforts to stop brand ads from showing alongside “bad content,” Facebook already offers a range of brand safety tools including transparency controls, block lists, and brand safety certifications for third-party partners. Now, it’s adding another layer of control – an inventory filter to provide more control across different types of media.
The inventory filter applies to all ads delivered within Instant Articles, Audience Network, and Facebook in-stream video, and provides three main options:
- Limited inventory – offering maximum protection that is similar to the currently-available opt-in category exclusions.
- Standard inventory – providing moderate protection as a default choice when placing ads. Note that this is the same as no category exclusions.
- Full inventory – offering minimal protection. Ads may be delivered to all eligible content.
In the announcement for the new feature, Facebook provides an example: “depending on your selection, your ads would be shown within in-stream, Instant Articles or Audience Network web placements where there is no strong language (Limited), a few instances of strong language (Standard) or multiple instances of such language (Full).”
In addition to all the above, Facebook is also collaborating with Double Verify, Integral Ad Science, 4A’s and IAB to ensure that its platforms are safe and valuable for their users – and for advertisers.
You might also like
More from Facebook
Meta Is Killing Its Messenger For Apple Watch App
Meta announced it will remove the Messenger for Apple Watch app on May 31 “After May 31st, Messenger won’t be available …
Facebook Probably Owes You Money
Meta has agreed to pay out $725 million to Facebook users to settle a class action lawsuit concerning user privacy. If …
Meta Verified Service Goes Live In The US
Want to get the coveted blue verification checkmark on Facebook and Instagram? If you're in the US, now you can. …
Facebook And Instagram Start Selling Blue Checks With Meta Verified
Meta Verified will give you a blue check badge on both Facebook and Instagram, along with other benefits for $12 …
Meta Brings Back #BuyBlack Friday For A Third Year
Meta is bringing back #BuyBlack Friday for a third consecutive year in North America. Meta emphasized the importance of the Holiday …
Facebook Is Giving You More Controls Over What You See On Your Feed
Facebook is introducing new "show more" and "show less" controls to let you adjust what you want to see on …
Meta Introduces Facebook Reels API, Offering An Option To ‘Share To Reels’
Meta has introduced the Facebook Reels API, a solution allowing developers to build a 'share to reels' option into their …
Facebook Gets Into Delivery With DoorDash Partnership
DoorDash is partnering with Meta to pilot Facebook Marketplace deliveries across multiple cities in the U.S. Drivers will only transport items …
Meta Rolls Out Horizon Worlds In France And Spain
Meta Horizon Worlds, the VR community and game, is now available in France and Spain.
