In an attempt to bolster advertising transparency and further secure the elections process, Facebook is launching Ad Archive API and a worldwide survey on how to improve it.
Roy Leathern, Director of Product Management at Facebook broke the news yesterday: “Today we’re starting to roll out the Ad Archive API, so researchers and journalists can more easily analyze Facebook ads related to politics or issues of national importance.”
Moreover, Facebook will ask for feedback on the newly launch Ad Archive, from select researchers and academic institutions, to define what are the most useful pieces of information and how to improve the product before they open it up to the broader public.
So far, the visibility that the Ad Archive API will provide to those invited to participate includes information on creative, start and end date, and performance data, including total spend and impressions for ads, along with information on demographics – countries, age and gender of those who have seen the ad and engaged with it.
If you are interested in gaining access to the Ad Archive API, you can complete the form found here, and a Facebook rep will get back to you with an answer.