Facebook Integrates Third-Party Tools Into Its Rights Manager

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Facebook is now integrating three new service providers into its Rights Manager to help brands protect their video content at scale.

Facebook launched its Rights Manager last year, to help brands protect their video content from uncontrolled use. In order to help rights owners access Rights Manager’s capabilities in more ways, Facebook has now integrated Friend MTS, MarkMonitor, and ZEFR as third-party providers with access to the Rights Manager API.

The Rights Manager has so far been accessible to Page admins only through their Page Publishing Tools or by integrating their services via the API, however the integration of the three third-party providers now also allows them to work with these services directly. In the announcement for the move, Xiaoyin Qu, Product Manager at Facebook explained that “these companies are proven industry leaders in the rights management space.”

He also explained that current Rights Manager users can reach out to one of the three providers to use their services to manage and protect their intellectual property. Video publishers that are not enrolled in Rights Manager can first apply for access, and then seek their preferred service provider. The announced integrations aren’t available just yet, but will be within the next few weeks.

Any providers of a similar service can contact Facebook to arrange an integration with the Rights Manager API. This move from Facebook expands rights owners’ existing options to work with whichever service they prefer, giving them more freedom in how they protect their content.

Rights owners can now choose to use Rights Manager or three different third-party services

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