Starting immediately, advertisers will be able to target anyone who visits a website or mobile app within Facebook’s Audience network, whether they are Facebook users or not. This is an important step for the company as it marks the end of its walled-garden strategy.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
Until now, Facebook would only show ads to you if you already were a Facebook user. The company was using everything it knows about you, and what you do on the platform to target you by interests, behaviours and demographics.
But now, Audience Network (that’s the network of websites and apps Facebook uses to show you ads outside its own platform) will also show ads to people who have never used Facebook, as confirmed by Andrew Bosworth, vice president of ads and business platform:
[quote]Today, we’re expanding Audience Network so publishers and developers can show better ads to everyone — including those who don’t use or aren’t connected to Facebook.[/quote]
Of course, this kind of tracking across the web is not new – Google, for example, has been doing it for years. But this change in strategy will significantly increase the volume of ads Facebook will be able to place on the internet now, reaching out to more people than ever, and seriously threatening Google’s stronghold over online advertising.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
If you are not a Facebook user, you will still have the possibility to opt out of the Facebook ads. And so can Facebook users, who can choose not see Facebook ads outside of Facebook itself.
You might also like
More from Facebook
Meta Is Killing Its Messenger For Apple Watch App
Meta announced it will remove the Messenger for Apple Watch app on May 31 “After May 31st, Messenger won’t be available …
Meta Verified Service Goes Live In The US
Want to get the coveted blue verification checkmark on Facebook and Instagram? If you're in the US, now you can. …
Facebook And Instagram Start Selling Blue Checks With Meta Verified
Meta Verified will give you a blue check badge on both Facebook and Instagram, along with other benefits for $12 …
Meta Brings Back #BuyBlack Friday For A Third Year
Meta is bringing back #BuyBlack Friday for a third consecutive year in North America. Meta emphasized the importance of the Holiday …
Facebook Is Giving You More Controls Over What You See On Your Feed
Facebook is introducing new "show more" and "show less" controls to let you adjust what you want to see on …
Meta Introduces Facebook Reels API, Offering An Option To ‘Share To Reels’
Meta has introduced the Facebook Reels API, a solution allowing developers to build a 'share to reels' option into their …
Facebook Gets Into Delivery With DoorDash Partnership
DoorDash is partnering with Meta to pilot Facebook Marketplace deliveries across multiple cities in the U.S. Drivers will only transport items …
Meta Rolls Out Horizon Worlds In France And Spain
Meta Horizon Worlds, the VR community and game, is now available in France and Spain.
Meta Refreshes Facebook Groups With New Features
Facebook Groups now have an updated invitation system to reduce admin workloads and limit sharing of misinformation.
