After slowly expanding its political ad transparency tools over the last year, Facebook is now rolling them out globally.
Facebook started introducing ‘Issues Ads’ tags last year, and the obligatory authorization process for anyone wanting to run political or issues. As different regions around the world ran local elections, Facebook expanded the features and had, up until now, launched its ad transparency tools in 50 countries. Now, Facebook is announcing that its political and issues ads transparency tools are going global.
As explained by Sarah Schiff, Product Manager at Facebook:
“We believe that transparency leads to increased accountability and responsibility over time – not just for Facebook but advertisers as well. It’s why we continue to introduce tools that allow elected officials, those seeking office, and organizations aiming to influence public opinion to show more information about the ads they run and who’s behind them.”
Transparency tools are now rolling out globally, which means that any advertisers wanting to place ads related to social issues, elections, or politics, will need to go through the authorization process.
Furthermore, Facebook will also keep these ads in its publicly available Ad Archive for seven years. As we’ve explained in previous announcements, the Ad Archive includes information like who saw an ad and how much money was spent on it.
This final expansion of Facebook’s transparency tools began with Ukraine and Canada, last week, through “a combination of automated and human review,” and the next step will be Singapore and Argentina “within the next few months.”
You can find the full list of countries where political transparency tools are available, here.
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