Remember how Instant Articles promised to make it faster to view third-party content on Facebook for mobile? Well now the company is bringing Instant Articles to the links you share on Messenger as well.
Starting today, Instant Articles will no longer need to open in a separate browser window when shared through Facebook Messenger, allowing for faster loading and a better overall user experience. In fact, Facebook says Instant Articles shared on Messenger will load up to 10 times faster than traditional links, and that is a massive upgrade.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
Surprisingly the update is coming first to Android, with the iOS app supposed to get an upgrade next week. This may actually well be the first time Facebook gives priority to Android users.
Are Instant Articles Really A Good Thing?
On the paper, Instant Articles look like a publishers’s dream: less data needed, faster loading times, better experience. However, adoption has been slower than expected among publishers who are keen to retain full control over their content; most likely because of analytics and ad space of course.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
Bringing Instant Articles to Messenger may well be one more way for Facebook to motivate publishers to adopt the feature. Will it work though?
You might also like
More from Facebook
Meta Introduces Facebook Reels API, Offering An Option To ‘Share To Reels’
Meta has introduced the Facebook Reels API, a solution allowing developers to build a 'share to reels' option into their …
Meta Rolls Out Horizon Worlds In France And Spain
Meta Horizon Worlds, the VR community and game, is now available in France and Spain.
Meta Refreshes Facebook Groups With New Features
Facebook Groups now have an updated invitation system to reduce admin workloads and limit sharing of misinformation.
Meta Offers Digital Security Course For Journalists And Human Rights Defenders
The Meta Journalism Project and the ICFJ have put together a self-paced 90-minute course and webinars to provide online safety …
Facebook Tests New Desktop Layout Redesign
Reports say that some users are starting to see a new Facebook desktop layout, with all options listed on a …
Meta May Soon Alert You When Your Posts Are Removed By AI
According to reports, Meta is rolling out a system that notifies users when their posts are removed and how.
Meta Is Working On A Universal Speech Translator
Meta's latest AI project seeks to extend advanced translation options to lesser-used languages and to develop a universal speech translator.
Instagram Retires Boomerang And Hyperlapse Standalone Apps
Boomerang and Hyperlapse standalone apps have been removed from app stores as their functionality is already available within Reels.
Meta Demos Voice Controlled Builder Bot That Creates VR Spaces
Meta's latest AI research introduces a prototype technology capable of generating immersive objects through voice commands only.
