After starting to roll out Avatars – its take on Bitmoji – in Europe last month, Facebook is finally bringing the feature to the US.
Facebook Avatars began testing in Australia and New Zealand a year ago before rolling out in Europe last month. The company describes Avatars as digital personas that let people engage in a more personal, dynamic way – with a range of emotions and expressions via stickers, messages, and Stories.
As part of the US rollout, Facebook is also introducing new customizations for Avatars, including new hairstyles and complexions.
Facebook Avatars work a lot like Bitmoji and Apple’s Memoji. To create yours, head to the comment composer on Facebook or Messenger and click on the smiley face icon, then select “Make Your Avatar.” Once created, your Avatar can be edited via your profile, the comment composer, bookmarks, or any Avatar sticker.
“So many of our interactions these days are taking place online, which is why it’s more important than ever to be able to express yourself personally on Facebook,” explained Fidji Simo, Facebook’s Application Head. “Avatars enable you to share a range of emotions and expressions via a digital persona that’s uniquely representative of you, so we’re excited to bring this new form of self-expression to more people around the world.”
Read her full post below:
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