As part of its investment to promote Black-owned businesses and organizations, Facebook is launching a $25M program to support Black creators.
As part of its $100M investment to support Black-owned businesses and organizations this year, Facebook is now launching a new initiative that will provide support for Black creators on both Instagram and Facebook.
The $25M investment was created to give “the next generation of Black creators” more opportunities to “scale their creativity” – by providing them with the funding and resources to help them grow their communities and build a business across Facebook’s family of apps.
Related | TikTok Announces $200M Fund To Support Creators
Furthermore, as Facebook explains in its announcement,
“We want to empower the next generation of Black storytellers to become successful. By participating in this initiative, creators receive the support they need to help them propel their careers to the next level.”
In addition to the funds, participants will also receive access to education and development, community-building resources, and product support from Facebook.
The “program is intended to amplify Black voices,” and is “geared towards Black creators” but there are some requirements. Applicants need to be aged 18 and over, and have a minimum of 10,000 followers on Facebook or 10,000 followers on Instagram. Also, they must reside in the US.
Facebook also notes that submitting an application will not guarantee admission to the program, as all applicants will go through the same selection process.
Facebook is “looking for creators who want to celebrate their communities, amplify their unique narratives, and have a positive impact.”
Those interested can apply here.