Domino’s is offering to fix potholes on your local streets so you can carry out pizza safely. You can nominate your town on the campaign website.
In the US, Domino’s is known for being the number one choice for carryout pizza. And that has a lot to do with its carryout insurance: “If damage occurs to your carryout order after you leave the store, just bring it back and we’ll remake it for free.” But now, the company is going a step further, offering to make your ride home safer, for you and your pizza.
We know it, potholes are the number 1 danger on your drive home (after other drivers, of course.) So Domino’s wants to remedy this. The Domino’s “paving for pizza” project vows to fix potholes all across the US. So far, it has already fixed more than 50 potholes, and it’s only officially launching today!
The first cities to receive and accept the assitance were Burbank, California; Milford, Delawarel Bartonville, Texas and Athens, Georgia. And your town could be next. You can request for potholes to be fixed in your area via the dedicated campaign website. So what are you waiting for? Even non-pizza-eating drivers (is there such a thing?) will thank you for it.
Kelly McCormick, creative director at CP+B, explained:
“Domino’s is a brand that is relentless in its pursuit of making everything about the pizza experience better, from how it’s made to how it’s ordered and delivered. We know that the carryout experience includes everything from ordering to getting the pizza home in perfect condition. This forced us to think broader about carryout and meant that we had to consider the drive or walk home, on the pothole-ridden roads and icy sidewalks that we don’t own and can’t control ourselves. So, we decided to go where no other pizza company would go.”
Global Chief Creative Officer: Linus Karlsson
Evp Executive Creative Director: Tony Calcao
Creative Directors: Kelly Mccormick, D’arcy O’neill
Associate Creative Directors: Marthon Pucci, Brian Caruso, Emily Salas, Tyler Gonerka
Vp, Director of Content Production: Sloan Schroeder
Integrated Producer: Alina Moeller
Jr. Producer: Amber Pena
Vp/Executive Interactive Producer: Dan Corken
Interactive Producer: Morgan Burrows
Account Directors: Jacqueline Redmond, Allison Foley
Content Supervisors: Michelle Robertson, Mark Hurley
Content Managers: Brad George, Sam Carolan
Business Affairs Managers: Kimberly Campbell, Cristina Fajardo
Group Director Strategy: Courtney Loveman
Strategist: Katie Sherman
Production Company & City: Chelsea Pictures – Los Angeles
Director: Thomas Beug
Owner/executive Producer (Production Co): Lisa Mehling
Vp/executive Producer (Production Co): Pat Mcgoldrick
Producer: Maeliosa Tiernan
Telecine Company & City: Co3 – Santa Monica
Colorist: Stefan Sonnenfeld
Color Assistant: Aaron Flickinger
Senior Color Producer: Katie Andrews
Editorial Company & City: Union Editorial/marshall Street Editors
Editor: Spencer Ferszt
Assistant Editor: James Bedford
Producer: Samantha Machado
President/managing Partner: Michael Raimondi
Mix And Sound Design Company & City: Lime Studios – Santa Monica
Executive Producer: Susie Boyajan
Producer: Kayla Phungglan
Engineer & Sound Designer: Matt Miller
Assistant Engineer: Lisa Mermelstein
Postproduction & Vfx Company & City: Method Studios – Los Angeles
Vfx Supervisor/lead Flame: Kelly Bumbarger
Support Flame Artists: Thomas Downs, Aidan Thomas, Sean Wilson, Louis Schachte
Senior Producer: Julia Paskert
Executive Producer: Ananda Reavis
Producer: Thuy Ta
Animation Company & City: Cut Quest – Denver
Animators: James Bedford
Music House & City: Jsm Music – New York
CCO/co-composer: Joel Simon
Executive Producer: Jeff Fiorello
Producer: Norm Felker
Website Production Company & City: Stink Studios – New York
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